Landscaping leads that fit your routes.
Optic Vault Marketing generates exclusive landscaping leads for companies across Miami-Dade, Broward and Palm Beach — typically $15–$50 per exclusive Local Services Ads call, the lowest per-lead price of any trade we run, on $150–$400/month maintenance accounts and installs that start at $5,000. We build the assets that produce them — LSA, map-pack rankings by neighborhood, and search campaigns split by job type — instead of selling you landscape leads that three other crews already bought.
The problem with bought landscape leads.
They ignore your routes
Landscaping economics live and die on route density: three lawns on one street beat six scattered across the county. Marketplace leads arrive wherever the platform sold them — so you burn drive time, fuel and crew hours chasing a shared lead 40 minutes from your nearest account, and call it growth.
Sold to every crew on the platform
A $30 shared lead sounds cheap until you learn the same homeowner went to three other companies — on a maintenance quote where the first crew to show up with a clean truck usually wins. You're not buying a customer; you're buying an entry fee to a race.
Nothing compounds
Every dollar spent buying landscape leads disappears the moment the lead is used. Every dollar spent on reviews, map-pack rankings by neighborhood, and a Google Business Profile that is actually filled out keeps producing — and maintenance work is recurring revenue, so one owned lead can pay you every month for years.
How we generate exclusive landscaping leads.
Google Local Service Ads
Landscaping LSA calls typically run $15–$50 in South Florida — you pay per call, not per click, and junk calls get disputed and credited. We handle the Google Guaranteed screening paperwork, which is where most landscaping companies stall out and quit.
Map pack by neighborhood
Most “landscaping near me” searches end in the map pack, and proximity decides who shows — which is exactly what route density needs. Review velocity, service pages for the neighborhoods you want to own, and a Google Business Profile with real job photos instead of three-year-old stock. Landscaping & lawn care SEO →
Search campaigns split by job type
Maintenance (“lawn service near me”), design-build (“landscape design cost”, “backyard renovation”), and cleanups each get their own campaign, landing page and negative keywords — so a $5,000+ install inquiry never shares a budget with a mow-and-blow quote, and neither gets billed for DIY and plant-nursery queries.
A website that converts the neighbors
Your trucks are already your best ad — the website's job is to catch the neighbor who saw one. Service-area pages, before/after galleries from real jobs, and a quote form that texts your phone. Contractor website design →
Full system breakdown: lead generation for contractors. Want the channel-by-channel playbook first? Landscape marketing in Miami.
What landscaping leads cost — typical South Florida ranges.
LSA (pay-per-call)
$15–$50 per exclusive call. The cheapest per-lead price of any trade we run — roofing calls cost $90–$180 by comparison — because Google prices LSA by trade and territory, and landscaping competition is thinner than the storm trades.
Cost per booked job
$75–$250 at a 1-in-5 close. Against a maintenance account worth $150–$400 every month, a booked job can pay back its marketing cost inside the first visit — and keep paying after it.
The recurring-revenue math
Landscaping is the rare trade where a lead's value is monthly, not one-time. A $50 call that becomes a $250/month account is worth $3,000 a year — which is why we'd rather win you the map pack in your route neighborhoods than sell you one-off project names.
Installs and design-build start at $5,000+ and run far higher — those leads come from search intent, not the map pack. Full methodology and the per-trade tables: contractor lead generation benchmarks and pay-per-lead pricing by trade.
Not all landscaping leads are worth the same.
Cost per lead is only half the math. A crew buying leads on price alone fills the schedule with scattered one-time cleanups while the route-dense maintenance accounts and the $5,000+ installs go to whoever owned the neighborhood search. These three categories are why we structure campaigns the way we do.
Route-dense maintenance
The most valuable residential lead isn't the biggest yard — it's the yard two doors from an account you already service. We target map-pack rankings and service pages neighborhood by neighborhood, so new accounts land where your trucks already are and every stop subsidizes the next one.
Design-build & installs
A paver patio, an irrigation overhaul or a full yard renovation is a considered purchase: the homeowner researches cost and looks at portfolios for weeks. Those leads come from search campaigns on install intent plus a gallery of your real work — and they're worth ten maintenance quotes each.
Commercial & HOA accounts
Property managers compare documented bids on contracts worth many times a residential route. Getting invited requires proof on the website — crew size, licensing and insurance, properties maintained — and visibility on commercial landscaping searches. Slow lead, large contract.
Questions landscaping companies actually ask us.
How much do landscaping leads cost?
Exclusive Google Local Services Ads calls for landscaping typically run $15–$50 in South Florida — the lowest per-lead price of any trade Optic Vault Marketing runs. At a 1-in-5 close rate that works out to roughly $75–$250 per booked job, against maintenance accounts worth $150–$400 every month and installs that start at $5,000. Call or text (954) 508-5151.
What is the best way to get landscaping leads?
For maintenance work, win the map pack in the neighborhoods you already drive through — proximity decides most “landscaping near me” searches, and a new account two streets from an existing route is worth far more than one across the county. For design-build and installation work, run Local Services Ads and search campaigns on install intent. That combination — owned rankings for routes, paid calls for projects — is the model Optic Vault Marketing runs for landscaping companies across Miami-Dade, Broward and Palm Beach. Management is a flat $990–$1,490/month for one channel or $2,490–$3,990/month for the full system, with no markup on ad spend.
Are the landscaping leads exclusive?
Yes — exclusive landscaping leads by design. Campaigns run from your own Google and Meta accounts, calls ring your phone, and there is no lead list to resell because the leads were never ours to sell. The accounts, the rankings and the machine stay with you if you leave.
Can I get free landscaping leads?
The closest thing to free landscaping leads is the work that compounds: a Google Business Profile that ranks in the map pack, steady reviews collected at job close, and a website that converts the neighbors who saw your truck. Those leads cost effort up front and then keep arriving at near-zero marginal cost — unlike marketplace “free lead” offers, which are introductory credits that convert into paying for shared leads.
How do I get commercial landscaping accounts?
Commercial and HOA accounts are decided by a property manager comparing documented bids, not by whoever calls back first. What gets you into that comparison: a website that shows commercial capability (crew size, licensing and insurance, properties maintained), reviews that mention commercial work, and search visibility on commercial landscaping terms in your county. It is a slower lead than residential maintenance, on contracts worth many times more.
Find out what landscaping leads should cost in your market.
One call. Within 24 hours you get it in writing: where you rank in your route neighborhoods, what landscaping leads cost in your zip codes, and what your top three competitors are running.
No card. No contract. Takes one phone call.
We run the same own-your-leads system for these trades too: