When water's on the floor, nobody reads page two.
A burst pipe at 9pm is the purest lead in the trades: they need someone now, they'll pay what it costs, and they call the first listing that picks up. Plumbing marketing is won on position and response speed — and the emergency call you win today becomes the water heater, repipe, and leak-detection customer for the next decade.
We know how plumbing money actually works.
Three facts about the plumbing business that shape everything we run:
Emergencies close at the highest rate in the trades
An emergency caller isn't comparing quotes — if you answer and can come today, it's your job. That's why plumbing LSA leads at $40–$100 are a bargain: the close rate makes the effective cost per job the lowest of any trade we run.
Small tickets are the customer-acquisition cost
A $350 drain call barely pays the truck — but that customer's 15-year-old water heater ($2,500), cast-iron drain lines ($6,000+ repipe), and next three emergencies are all yours now. We market for the first call; automations mine the rest.
A missed call is a lost job, every time
Nobody leaves a voicemail with water running. If you're under a sink and can't pick up, our missed-call text-back answers in 30 seconds — "got your call, can be there today, what's going on?" — and saves a job that was gone.
What the math looks like for plumbing in South Florida.
Typical ranges from Local Service Ads across the tri-county market — your exact numbers depend on your cities and reviews, and the free audit pins them down before you spend anything.
The math on a $2,000/month plumbing budget
Conservative numbers on Local Service Ads:
Plus 11 new customers in your book. Plumbing is a repeat-business trade — the second call from each of them costs you $0 in marketing.
We ran this playbook on our own roofing company first — took its Google authority score from a 2 to a 15 in three months. Every number on this page is a range we actually see, not a promise. On the audit call we'll show you live dashboards, not a slide deck.
What we'd run for your plumbing company, in order.
Not everything at once. This is the sequence that gets the phone ringing fastest, then compounds:
Google Local Service Ads
For emergency plumbing, LSAs are most of the ballgame — top of page, pay per call, Google Guaranteed trust when someone's letting a stranger into a flooded house. Typically $40–$100 per lead here. Learn more →
Search campaigns for the big tickets
"Water heater replacement cost," "repipe specialists," "slab leak detection" — planned, researched purchases that LSAs don't fully capture. Each gets its own page and campaign. Learn more →
A website that books while you work
You're under a sink 6 hours a day — your website answers when you can't. Online scheduling for non-emergencies, a water-heater ballpark estimator, and click-to-call for everything urgent. Learn more →
Missed-call text-back & follow-up
For plumbers this isn't optional — it's the highest-ROI thing we install. Every missed call gets a text in 30 seconds; every finished job gets a review request; every customer with an old heater gets a timely nudge. Learn more →
Plumbing marketing questions, answered straight.
Do Facebook ads even work for plumbers?
Honestly? Less than Google — nobody's scrolling Instagram during a flood. Where Meta earns its keep for plumbers: water-heater age campaigns ("is yours over 10 years old?"), repipe financing for older neighborhoods, and retargeting people who visited your site. We'll tell you straight if your budget is better spent 100% on Google — that's most small plumbing shops.
I can't answer the phone on jobs. Won't I waste ad money?
That's the problem missed-call text-back exists for. The lead gets an instant text, most reply, and you (or your dispatcher) close it between jobs. Without it, don't run ads — you'd be paying for calls that bounce to a competitor.
Should I advertise 24/7 emergency service if I don't want 3am calls?
No — and this is a targeting setting, not a slogan. We schedule your ads to the hours you actually run trucks, so you're not paying for after-hours calls you won't take. If you do want after-hours work, we bid harder there because competition drops at night.
What does plumbing marketing cost with you?
Pricing is flexible — we size the plan to your company on the free audit call. Flat monthly management fee, month to month, with payment plans available and no hidden fees. Many plumbers rightly start Google-only. Ad budget is separate and paid straight to Google — most start at $1,500–$2,000/month.
Get a free audit of your plumbing company's Google presence.
One call. Within 24 hours you get it in writing: where you rank, what plumbing leads cost in your cities, and what your top three competitors are running.
No card. No contract. Takes one phone call.