A marketing agency built by the trades.
Optic Vault Marketing is a contractor marketing agency in Miami serving roofing, HVAC, plumbing, and electrical companies across Miami-Dade, Broward, and Palm Beach. Our operations lead owns one of South Florida's recognized roofing companies — so the Google Ads, Meta ads, content, and websites we build come from having actually run crews, chased leads, and made payroll in this market. Bilingual, in-house, no subcontractors.
MUIR ANALYTICS
JUNKWAY SERVICES
SEAS2TREES OUTDOORS
A client's crew, on camera
On a shoot
In the editThree people. No account-manager maze.
Roxan Coello — Founder & Owner
Background in Biology and Bioinformatics — which is why everything here runs on numbers, not vibes. Roxan founded Optic Vault to give local businesses the same tools the big companies use, without long-term contracts. Off the clock: motorsports, and a growing riding community at @r6xan.
Ines R Perez Varona — Co-Founder & Co-Owner
Master's in Informatics with a background in healthcare technology and information systems. Ines builds the processes that keep every client's campaigns organized, tracked, and reported on time — the reason your Friday report actually shows up every Friday.
Stanley Sumner — Director of Operations
Former licensed roofer and GC with 25+ years in the South Florida trades. Stanley is the reason we talk like contractors instead of marketers — he's scaled a service business in this exact market, and every playbook we sell was pressure-tested on a real roofing company first.
What contractors say when we're not in the room.
Every word below is a real, public review on our Google Business Profile — click through and check.
This company is great, I run a plumbing company and they made my website and lead generation a seamless process for me. My phone is constantly with a client on the line after their SEO plan, and we have increased our sales tremendously. Thank you Optic Vault team!
Optic Vault handles our SEO and Google presence in Broward and our leads have roughly doubled. They send monthly reports so we can see exactly what's ranking and what's coming next. Honest, data-driven marketing agency for contractors.
They took over our Google Business Profile management and we finally started showing up in the map results when people search for our services. More calls, more booked estimates, and they handle everything — posts, photos, reviews. Best marketing decision we've made for our South Florida business.
Amazing and attentive staff. Constantly updating and responding to my messages so fast. They were the only agency that didn't feel like a money-grabbing scheme and actually care about me and my new business. I got very lucky. Good work, and good people.
11/10 would recommend, their website packages are something worth doing a 1st call for.
Super helpful and fast to respond!
5.0 ★ on Google Read all our reviews on Google →
The rules we run the agency by.
- ✓Roofing, HVAC, plumbing, electrical — Miami-Dade, Broward, Palm Beach. We film your content in person, and we know what a lead costs in these cities because we bid in them daily.
- ✓Ad accounts, Google Business Profile, website, and every clip we film stay in your name. Leave any time and take it all with you.
- ✓You pay Google and Meta directly. Our fee doesn't grow when we spend more of your money — so we have no reason to waste it.
- ✓No long-term lock-in, and a 90-day make-it-right window on new workstreams. We keep clients by making phones ring.
- ✓Half of South Florida shops in Spanish. Campaigns, content, and websites ship bilingual.
We tested everything on a real roofing company first — the one our Director of Operations used to run — and took its Google authority score from a 2 to a 15 in three months before we ever sold the playbook to anyone else. If we recommend something, it's because we've spent our own money on it.
A day at the office — see how the work actually gets made.
The filming, the editing, the client shoots — nothing outsourced, nothing stock. This is the same behind-the-scenes series we post on our Instagram “Behind the Scenes” highlight.
Don’t take our word for it — click around.
This is a working demo of the private hub every client gets on day one: the live project checklist, the tools catching leads under your brand, and your branding kit. Poke at everything — it all works. Full-page version here →
Sunrise Roofing — Onboarding
WEEK 2 OF 4 · ON TRACKYour setup checklist, updated every time we finish something. You get a text when a step closes out — you never have to ask “so… what’s happening?”
Week 1 — Foundation
CompleteWeek 2 — Launch
In progressWeeks 3–4 — Scale
Up nextToolbox
4 TOOLS RUNNING UNDER YOUR BRANDThese aren’t “features” — they’re little machines that catch leads while you’re on a roof. Every one runs under your name and phone number, and everything below is clickable. Try them.
Instant Estimator
LIVEHomeowners bounce when the answer is “call for pricing.” The estimator gives an honest range in 5 seconds — and asks for their number to firm it up.
Ranges are examples — each client’s estimator is tuned to their real pricing.
Missed-Call Text-Back
ACTIVE 24/7Most calls to contractors go unanswered while you’re working. When you miss one, the caller gets a text in seconds — before they dial your competitor.
Estimate Scheduler
6 BOOKED THIS WEEKLeads book their own estimate slot — nights, weekends, whenever they’re on their phone. No phone tag. You just show up.
Review Engine
12 SENT THIS MONTHThe day a job closes, the homeowner gets one polite text with your Google review link. Reviews are what make your Business Profile outrank the guys buying ads.
“They texted me the link right after the crew left — took 30 seconds. Roof looks great.”
Branding Kit
INCLUDED WITH GROWTH & FULL SYSTEMEverything your business needs to look consistent everywhere — truck, cards, Facebook, invoices. This example shows our own kit, so you can judge the work by the brand you’re already looking at. Click any color to copy it.
Optic Vault Marketing — Brand Kit v2
White + light blue system · flat colors, no gradients · Apple-style frosted glass
Color System — click to copy
Logo Lockups
Typography
Social Templates — 12 ready-to-post
Story, post, and reel-cover sizes — pre-loaded with your colors and logo. Post-ready, every week.
Usage Rules
What’s in the folder
Yours to keep, even if we part ways. No hostage files, ever.
Results
EXAMPLE DATAOne honest chart, updated weekly: how many people called, how many booked. No vanity metrics, no “impressions.”
Calls per week
Launch was Week 2Every call is tracked and recorded, so we both know exactly what the marketing produced. Example numbers shown — your hub shows yours.
Messages
REPLIES SAME BUSINESS DAYText us here, or just… text us. Same number: (954) 508-5151. No ticket systems, no “your call is important to us.”
Hey — can we push Friday’s filming to the Coral Springs job instead? Better looking roof.
Done. Crew’s rescheduled to Coral Springs, Fri 10am. Bigger roof reads better on camera anyway — good call. 🎥
You guys are fast. 👍
“Sunrise Roofing” is a sample client; the branding kit shown is our own. Numbers are illustrative — your hub shows your real ones.
Talk to someone who's been on the truck.
One call about your trade, your cities, and your goals. Written audit within 24 hours — keep it whether you hire us or not.
No card. No contract. Takes one phone call.