A marketing agency built by the trades.
Optic Vault Marketing is a contractor marketing agency in Miami serving roofing, HVAC, plumbing, and electrical companies across Miami-Dade, Broward, and Palm Beach. Our operations lead owns one of South Florida's recognized roofing companies — so the Google Ads, Meta ads, content, and websites we build come from having actually run crews, chased leads, and made payroll in this market. Bilingual, in-house, no subcontractors.
A client's crew, on camera
On a shoot
In the editThree people. No account-manager maze.
Roxan Coello — Founder & Owner
Background in Biology and Bioinformatics — which is why everything here runs on numbers, not vibes. Roxan founded Optic Vault to give local businesses the same tools the big companies use, without long-term contracts. Off the clock: motorsports, and a growing riding community at @r6xan.
Ines R Perez Varona — Co-Founder
Master's in Informatics with a background in healthcare technology and information systems. Ines builds the processes that keep every client's campaigns organized, tracked, and reported on time — the reason your Friday report actually shows up every Friday.
Stanley Sumner — Director of Operations
Owner of 3 Squares Roofing, one of South Florida's recognized roofing companies. Stanley is the reason we talk like contractors instead of marketers — he's scaled a service business in this exact market, and every playbook we sell was pressure-tested on his own company first.
The rules we run the agency by.
- ✓Contractors only, South Florida onlyRoofing, HVAC, plumbing, electrical — Miami-Dade, Broward, Palm Beach. We film your content in person, and we know what a lead costs in these cities because we bid in them daily.
- ✓Your accounts, your data, your footageAd accounts, Google Business Profile, website, and every clip we film stay in your name. Leave any time and take it all with you.
- ✓Flat fees, no spend markupYou pay Google and Meta directly. Our fee doesn't grow when we spend more of your money — so we have no reason to waste it.
- ✓Month to monthNo long-term lock-in, and a 90-day make-it-right window on new workstreams. We keep clients by making phones ring.
- ✓English & EspañolHalf of South Florida shops in Spanish. Campaigns, content, and websites ship bilingual.
We tested everything on our own roofing company first — took its Google authority score from a 2 to a 15 in three months before we ever sold the playbook to anyone else. If we recommend something, it's because we've spent our own money on it.
Talk to someone who's been on the truck.
One call about your trade, your cities, and your goals. Written audit within 24 hours — keep it whether you hire us or not.
No card. No contract. Takes one phone call.