Marketing guides written by people who came from the trades.
No jargon, no fluff — real numbers from the South Florida market, worked math you can check on a napkin, and the honest version of what each channel can and can't do for a contractor. The same answers we give on audit calls, in writing.
What a Google Local Services lead actually costs — trade by trade
Real per-lead ranges for roofing, HVAC, plumbing and electrical in the tri-county market, the three levers that move your number, and budget math that starts from booked jobs.
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Why your website isn't getting calls — 7 fixes that work
Tappable call bars, sub-3-second loads, real proof, schedulers and instant estimators — the seven conversion fixes we make most, in the order that moves the needle.
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Facebook ads for contractors: why stock photos burn budget
The half-second test every ad has to pass, why real filmed job-site content wins, and the honest math on what Meta can and can't do for a contractor.
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Two contractors, same $2,000 Meta budget — one used AI creative. Guess who won.
One spent it all on ad spend with AI-generated content. The other put $700 into real edited videos and $1,300 into ads — and passed the first guy's total lead count by his first $130 of spend.
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Roofing marketing in Miami: the playbook that books jobs
Google Ads at $90–$180 per lead, content creation that homeowners actually trust, and the ad management discipline that protects the budget — for roofers.
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HVAC marketing in Miami: the playbook that books jobs
Google Ads at $50–$120 per lead, content creation that homeowners actually trust, and the ad management discipline that protects the budget — for HVAC companies.
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Plumbing marketing in Miami: the playbook that books jobs
Google Ads at $40–$100 per lead, content creation that homeowners actually trust, and the ad management discipline that protects the budget — for plumbers.
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Electrical marketing in Miami: the playbook that books jobs
Google Ads at $30–$80 per lead, content creation that homeowners actually trust, and the ad management discipline that protects the budget — for electricians.
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Landscaping marketing in Miami: the playbook that books jobs
Google Ads at $15–$50 per lead, content creation that homeowners actually trust, and the ad management discipline that protects the budget — for landscapers.
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How a weak Google Business Profile doubles your cost per lead
Two roofers, same city, same $3,000 budget — one pays $55 a lead, the other $111. The mechanics, the math, and the fix.
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