Services · Miami-Dade · Broward · Palm Beach

Contractor marketing services, straight to the point.

Everything we do for roofing, HVAC, plumbing, and electrical contractors in South Florida — one page, no fluff. Google Local Service Ads, Google Search Ads (PPC), Facebook & Instagram ads, video content creation, contractor website design, CRM automations, custom CRMs, funnels & lead tracking, a commercial bid finder, and custom AI agent bots for Miami, Hialeah, Fort Lauderdale, Boca Raton, and West Palm Beach. Flat-fee, month to month, ad budget paid directly to Google and Meta.

Google Local Service Ads management (Google Guaranteed)

The green-checkmark listings at the very top of Google where you pay per lead, not per click. We handle the whole Google Guaranteed screening — license, insurance, background check — then manage your budget, reviews, and rank. Junk calls disputed and refunded. See typical cost per lead by trade ↓

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Google Search Ads (PPC) for contractors

Pay-per-click campaigns targeting the exact searches that mean money in your trade. Negative keywords block junk clicks, every call runs through call tracking with recording, and budgets follow what actually books jobs. Weekly plain-English reporting: spent, calls, cost per call, estimates booked.

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Facebook & Instagram ads (Meta ads management)

Meta lead campaigns for financing offers, storm-prep pushes, and seasonal specials — delivered as name + phone + address straight to your phone at a typical $20–$80 per lead in South Florida. Plus retargeting for everyone who visited your website and didn't call, and name-recognition reels in the neighborhoods you serve. Every campaign in English and Spanish, tested weekly.

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Content creation — filmed at your job sites

An in-house videographer films your crew, your trucks, your before-and-afters one morning a month — then we edit it into reels, ad creative, and weekly posts for Instagram, Facebook, TikTok, and YouTube. Real local footage is why our ads stop the scroll and stock-footage agencies' don't. This is also why we only serve Miami, Fort Lauderdale, and West Palm Beach — we show up in person.

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Contractor website design — with scheduler & instant estimator

Websites for contractors in South Florida built to book estimates, not win design awards: under-2-second load on a phone, an online scheduler synced to your calendar, an instant estimate calculator that captures the lead's name and number in exchange for a ballpark price, click-to-call everywhere, and a page for every service you sell. Bilingual builds available. You own the site, domain, and hosting — no rental schemes.

Contractor website built by Optic Vault Marketing — We Got Pressure, South Florida pressure washing Built by us — see more in Our Work →
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CRM & missed-call automations

You miss about a third of your calls on the roof or under a sink. Missed-call text-back answers every one within 30 seconds, review-request automations text every finished job for a Google review, and follow-up sequences keep leads warm until they book. The highest-ROI add-on for plumbers and anyone running emergency calls.

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Custom CRM — built for your trade, not rented

A CRM built custom for how your company actually runs — your pipeline stages, your services, your crews. Every lead from Local Service Ads, Meta, and your website lands in one board automatically with the call recording attached. Estimates, invoices, and follow-ups live in the same place, and it's yours — no per-seat rental fee forever. We build it, train your office on it, and keep improving it as you grow.

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Funnels, pipelines & lead tracking — know your real return

The whole system behind the ads: landing funnels that turn clicks into booked estimates, pipelines that carry every job from first call to paid invoice, and a lead tracker that shows where each lead came from, what it cost you, and what you closed it for — so you can see in one glance whether every dollar you spend is coming back at least 3×. When a channel stops paying for itself, you know that week — not three months later.

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Custom bots & repos for your AI agents

Working AI staff for your business — a chat bot that qualifies leads on your website at 2am, an agent that answers every Google review in your voice, a bot that posts to your Google Business Profile on schedule, and follow-up agents that chase every unanswered quote. Each one is built custom for your company and lives in a private code repo you own — versioned, documented, and portable. Your competitors are hiring; you're deploying.

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Commercial bid finder + proposal maker — and you own it

A private tool that hunts commercial and public bids for your trade and builds the proposal package for the ones worth chasing. You set the criteria so you never waste a day on the wrong job: how many days the project runs, whether a mandatory pre-bid meeting is required, county, budget range, bond requirements — as specific as you want, so you only bid on jobs you can actually staff, schedule, and win. And like everything we build, it lives in a repo you own — not a subscription you rent forever.

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Your client dashboard

Every client gets a live dashboard. Click around this one.

No monthly mystery PDF. Your private hub shows what we're building, the lead tools running under your brand, and the numbers — updated as we work.

  • ✓Project Hub — a live checklist of what's done, in progress, and next.
  • ✓Toolbox — the lead machines under your brand: estimator, missed-call text-back, review requests, scheduler.
  • ✓Results — spend, calls, and cost per lead in plain English, every Friday.
opticvaultmarketing.com/hub/your-company
Your Company — Onboarding WEEK 2 OF 4 · ON TRACK
✓Google Business Profile cleaned up & verifiedDONE
✓Branding kit deliveredDONE
✓Local Service Ads submitted for screeningDONE
Landing page build — instant quote formIN PROGRESS
Content day: film your crew on a real jobSCHEDULED
Your lead tools 4 RUNNING
✓Instant roof estimator — 11 leads this monthLIVE
✓Missed-call text-back — 9 calls savedLIVE
✓Review requests — 6 new 5-star reviewsLIVE
✓Booking scheduler — synced to your calendarLIVE
This week FRIDAY REPORT
$2,180SPENT
34LEADS+8 vs last wk
$64COST / LEAD-$9 vs last wk
This mockup is clickable — try the tabs. The full demo is at /client-hub/.
Interactive

What does a lead cost in South Florida?

Typical Google Local Service Ads cost per lead ranges we see in Miami-Dade, Broward & Palm Beach. Pick your trade, slide your monthly budget, and see roughly how many calls that buys.

$90–$180typical cost per lead
17–33estimated leads / month

Ranges from campaigns we manage; your exact numbers depend on city, reviews, and competition. Junk calls get disputed and refunded. Get your real number on a free audit →

Pricing

Flexible pricing. Payment plans. No hidden fees.

Flexible plans

We size the plan to your trade, your cities, and your goals on the free audit call — flat monthly management fee, month to month. Most contractors start with Google Ads (LSA + Search) with call tracking and weekly reporting.

Payment plans available

No hidden fees, no commissions, no percentage-of-spend games. Payment plans are available on every service — the full system adds Meta ads plus a monthly film day and content.

Websites

One-time project, quoted after the free audit — scope depends on services, estimator, and bilingual build. You own everything.

Ad budget is separate and paid directly to Google/Meta from your own account. Month to month — no long-term lock-in, 90-day make-it-right window on new workstreams.

FAQ

Contractor marketing questions, answered straight.

How much does contractor marketing cost in Miami?

Management is a flat monthly fee, month to month — sized to your trade and cities on the free audit call. Your ad budget is separate and goes directly to Google or Meta from your own account; we never mark up spend. Typical Local Service Ads budgets for South Florida contractors run $1,500–$6,000/month depending on how many trucks you need to keep busy.

What's the difference between Google Local Service Ads and Google Search Ads?

Local Service Ads (Google Guaranteed) sit at the very top of the page and charge per lead — a real call or message. Search Ads (PPC) appear just below and charge per click, but give you far more control over which searches you show for — emergency repairs, financing, specific neighborhoods. Most of our contractors run both: LSA for cheap volume, Search for high-intent jobs LSA can't target.

Do Facebook ads actually work for roofers, HVAC, and plumbers?

Yes — for offers, not emergencies. Nobody scrolls Instagram with a burst pipe, but financing offers, storm-prep inspections, and AC change-out specials pull $20–$80 leads all day in South Florida, especially with real filmed footage of your crew instead of stock video. Emergency work belongs on Google; offers belong on Meta.

What should a contractor website include to actually get jobs?

Three things beat pretty design every time: an online scheduler so homeowners can book an estimate at 10pm, an instant estimate calculator that trades a ballpark price for name and phone number, and click-to-call everywhere. Add a page per service and per city for SEO, sub-2-second mobile load, and Spanish if you serve Miami-Dade — that's the whole playbook.

Do you require long-term contracts?

No. Everything is month to month with a 90-day make-it-right window on new workstreams. Ad accounts, your Google Business Profile, the website, and all footage stay in your name — if you ever leave, you take everything with you.

Which areas do you serve?

We're local-only by design: Miami-Dade, Broward, and Palm Beach counties — Miami, Hialeah, Doral, Fort Lauderdale, Pembroke Pines, Hollywood, Boca Raton, Delray Beach, and West Palm Beach. We film your content in person, which is exactly why we don't take clients we can't drive to.

Not sure which service you need first?

That's literally what the free audit is for. One call, and we'll tell you the highest-leverage move for your trade, your cities, and your budget — even if it's "don't hire us yet."

No card. No contract. Takes one phone call.