Electrical contractor marketing that makes the phone ring for big tickets.
Panel upgrades, EV chargers, generator installs — the jobs that carry an electrical company are researched online first. This is the electrical contractor marketing playbook we run in South Florida: what each channel costs, the 90-day roadmap, and a calculator that shows what your current ad spend should be producing.
Where the money goes — and why.
Capture demand: Google
LSA and search ads catch “electrician near me” and “panel upgrade cost” searches the moment they happen. Electrical clicks are cheaper than roofing — and a generator install pays for a month of ads.
Create demand: Meta
EV-charger and generator-financing offers put you in front of homeowners before they search. Real crew footage — conduit runs, panel swaps, finished installs — beats stock video every time.
Compound: local SEO
Local SEO marketing for electrical contractors is nearly uncontested — most electricians’ GBP profiles are half-finished. Reviews, service pages for panels/EV/generators, and city pages lower your cost per lead everywhere.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does electrical contractor marketing cost?
Plan on 5–10% of your revenue target, all-in. Electrical leads in South Florida run $40–$150 depending on service — service calls at the low end, generator and panel-upgrade leads at the top. One EV charger install typically covers its own marketing many times over.
What are the best electrical contractor marketing ideas right now?
In ROI order: finish your Google Business Profile and get weekly reviews, run LSA (pay per call), split search ads by big-ticket service (panels, EV chargers, generators), then Meta ads with financing offers. Skip radio and bench ads until all four are running.
Do you work with electricians outside South Florida?
Our filmed-content model is local, so ad management with monthly filming is South Florida only. Audit calls are free wherever you are — we’ll tell you what your market costs even if we’re not the right fit.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.