Electrical customers hire credentials, not coupons.
Nobody bargain-hunts the person rewiring their house. Electrical buyers research harder, compare licenses and reviews, and pay for trust — which means your Google presence does the selling before you ever quote. And right now, panel upgrades and EV chargers are the fastest-growing tickets in the trade. Here's the system we run for electrical contractors.
We know how electrical money actually works.
Three facts about the electrical business that shape everything we run:
Planned projects, not panic calls
Unlike plumbing, most electrical work is researched: panel upgrades, EV chargers, remodel wiring, lighting. Buyers compare 2–3 companies — so reviews, license front-and-center, and a professional site aren't nice-to-haves, they're the tiebreaker.
EV chargers and panels are the growth tickets
Every EV sold in South Florida is a $1,500–$3,000 charger install, and half of them trigger a $3,000–$5,000 panel upgrade. The electricians who own "EV charger installer near me" today own that compounding market.
Insurance inspections drive Florida-specific work
Four-point inspections and insurance requirements push homeowners into panel and wiring upgrades whether they want them or not. Searches with insurance intent are cheap to win because most electricians' sites never mention them.
What the math looks like for electrical in South Florida.
Typical ranges from Local Service Ads across the tri-county market — your exact numbers depend on your cities and reviews, and the free audit pins them down before you spend anything.
The math on a $1,500/month electrical budget
Conservative numbers on Local Service Ads:
Electrical has the cheapest leads of the four trades we serve — the budget to test the water is smaller than a set of tires.
We ran this playbook on our own roofing company first — took its Google authority score from a 2 to a 15 in three months. Every number on this page is a range we actually see, not a promise. On the audit call we'll show you live dashboards, not a slide deck.
What we'd run for your electrical company, in order.
Not everything at once. This is the sequence that gets the phone ringing fastest, then compounds:
Google Local Service Ads
The Google Guaranteed checkmark matters more in electrical than any other trade — it's a licensed-and-background-checked badge on exactly the purchase where customers are screening for trust. Leads typically run $30–$80. Learn more →
Search campaigns for panels, EV & inspections
"Panel upgrade cost," "EV charger installation," "4-point inspection electrician" — high-ticket, research-driven searches, each with its own landing page that answers price questions honestly. Learn more →
A website that survives comparison shopping
Your buyer has three tabs open. License number visible, reviews streaming in, real project photos, and a panel/EV ballpark estimator that captures their number while they research. That's how the comparison ends with your phone ringing. Learn more →
Meta ads for EV owners & remodels
EV-charger creative aimed at neighborhoods where EVs cluster, lighting and remodel showcases of your real work, financing for panel upgrades. Filmed at your installs, monthly. Learn more →
Electrical marketing questions, answered straight.
Is the EV charger market really worth chasing?
In South Florida, yes — EV adoption here outpaces most of the country and every install is $1,500–$3,000, often with a panel upgrade attached. Search competition is still thinner than for "electrician near me." It's the best cost-per-dollar-of-work keyword set in the trade right now.
My work comes from GCs and property managers, not homeowners. Does this still apply?
Partially — LSAs and consumer search matter less, but your web presence still closes B2B deals (GCs check you out like anyone else), and LinkedIn/Meta can target property managers. On the audit call we'll tell you honestly which parts of the system fit a commercial book and which to skip.
How do I show up for insurance and 4-point inspection work?
Dedicated pages and campaigns — most electricians have zero content about inspections, so ranking is cheap. We build a page that explains the process, the common failures (Federal Pacific panels, cloth wiring, double-taps), and a fast way to book. That page converts scared homeowners better than any coupon.
What does electrician marketing cost with you?
Pricing is flexible — we size the plan to your company on the free audit call. Flat monthly management fee, month to month, with payment plans available and no hidden fees. Most electricians start Google-only with $1,000–$1,500/month in ad spend — the smallest viable budget of the four trades we serve — and add the full system with Meta and filming when ready to scale.
Get a free audit of your electrical company's Google presence.
One call. Within 24 hours you get it in writing: where you rank, what electrical leads cost in your cities, and what your top three competitors are running.
No card. No contract. Takes one phone call.