SEO for contractors that turns rankings into booked estimates.
Most contractor SEO is sold as a mystery retainer: pay monthly, get a report full of graphs, wonder where the calls are. This is the version we actually run — Google Business Profile first, service pages that answer real cost questions, reviews on a system — and a calculator that shows what your marketing spend should be producing.
Where the money goes — and why.
Map pack before everything
When a homeowner searches “roofer near me,” the three map results get most of the calls. Winning there is mostly a finished Google Business Profile, weekly reviews, and real photos — work most agencies skip because it isn’t billable-looking.
Pages that answer cost questions
“How much does a roof cost in Miami” gets searched every day, and almost no contractor answers it honestly. Service and cost pages with real ranges rank, pre-qualify callers, and keep working for years after you publish them.
Reviews are a ranking system
Google counts review count, recency and replies. A review request that goes out two hours after every completed job — automatically — beats any backlink package an SEO shop will ever sell you.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does SEO for contractors cost?
Serious local SEO runs $500–$2,000/mo depending on market and trades. Under that, you’re usually buying a report, not work. SEO compounds — month 6 traffic is typically several times month 1 — so judge it on trend, not the first invoice.
How long until contractor SEO produces calls?
Google Business Profile fixes can move calls within 2–4 weeks. New service pages typically take 2–4 months to rank in local markets. Anyone promising page one in 30 days is selling you something else.
Do I need SEO if I'm already running Google Ads?
They compound. Ads win the click today; SEO lowers what every future call costs. Most of our clients start with ads for immediate volume, then let SEO take over more of the load each quarter — same phone, cheaper calls.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.