In South Florida, AC isn't comfort. It's an emergency.
When it's 95° with 80% humidity and the AC dies, nobody gets three quotes — they call whoever shows up first at the top of Google and answers the phone. HVAC marketing here is a speed game: be at the top, answer in seconds, book same-day. Here's the system we run for AC companies across the tri-county.
We know how HVAC money actually works.
Three facts about the AC business that shape everything we run:
May through October is the season
Compressors die in the heat. Emergency search volume doubles in summer — and so does competition. We scale budgets up for the surge and pull back in the mild months instead of burning the same spend year-round.
Repairs are the door. Change-outs are the business.
A $450 repair call on a 12-year-old system is really a $6,000–$12,000 change-out conversation. The marketing job is getting your tech through the door; financing offers and follow-up campaigns turn repairs into replacements.
Whoever answers first wins
An "AC not cooling" caller who hits voicemail calls the next listing — they will not wait an hour in a hot house. Every campaign we run comes with tracked numbers and, if you want it, missed-call text-back that responds in 30 seconds.
What the math looks like for hvac in South Florida.
Typical ranges from Local Service Ads across the tri-county market — your exact numbers depend on your cities and reviews, and the free audit pins them down before you spend anything.
The math on a $2,500/month HVAC budget
Conservative numbers on Local Service Ads:
And every repair customer becomes a maintenance-plan and future change-out candidate. The lifetime number is a multiple of this.
We ran this playbook on our own roofing company first — took its Google authority score from a 2 to a 15 in three months. Every number on this page is a range we actually see, not a promise. On the audit call we'll show you live dashboards, not a slide deck.
What we'd run for your hvac company, in order.
Not everything at once. This is the sequence that gets the phone ringing fastest, then compounds:
Google Local Service Ads
"AC repair near me" at 2pm in July is the highest-intent lead in the trades. Pay per call, Google Guaranteed checkmark, and we dispute the junk calls. HVAC leads typically run $50–$120 in this market. Learn more →
Search campaigns for emergency & change-out
Separate budgets for "AC not cooling" (emergency, high bid, business hours+) and "AC replacement cost" (research, steady bid, remarketing follow-up). One campaign treating those the same wastes money on both. Learn more →
A website with an AC estimator
Tonnage, SEER, one story or two → an honest change-out ballpark in exchange for name and phone. Catches the 11pm researcher your competitors' contact forms miss. Learn more →
Meta ads for tune-ups & financing
Shoulder-season tune-up offers keep trucks moving in December; $0-down financing creative sells change-outs to everyone whose repair bill scared them. Filmed with your techs, in English and Spanish. Learn more →
HVAC marketing questions, answered straight.
Is it worth advertising in the off-season?
At reduced budget, yes. Leads get cheaper when competitors pull back, and maintenance/tune-up campaigns fill the calendar while planting the flag for summer — the customer whose tune-up you did in February calls you, not Google, when it dies in July.
Can you help me sell maintenance plans?
Yes — mostly on the follow-up side. Every repair customer gets an automated plan offer, and Meta retargeting keeps it in front of them. Plans smooth the seasonal revenue curve, which is the biggest financial problem in South Florida HVAC.
I compete against franchises with call centers. How do I win?
Response speed and reviews — the two LSA ranking factors a local shop can dominate. A tech-owned company with 200 reviews answering in under a minute outranks the franchise's national brand. We build the review engine and the answer-fast system as part of setup.
What does HVAC marketing cost with you?
Pricing is flexible — we size the plan to your company on the free audit call. Flat monthly management fee, month to month, with payment plans available and no hidden fees. Ad budget is separate and goes straight to Google/Meta — most AC companies start around $1,500–$2,500/month, scaled up for summer.
This is what we film for AC companies.
Cool Guys crew on an install
Shot on their film day
Their team, our cameraGet a free audit of your AC company's Google presence.
One call. Within 24 hours you get it in writing: where you rank, what AC leads cost in your cities, and what your top three competitors are running.
No card. No contract. Takes one phone call.