HVAC SEO: be ranked before the first 95° week.
Florida AC searches triple when summer hits — and Google hands that surge to whoever already ranks. HVAC SEO is a timing game: build in the shoulder season, harvest all summer. Here’s the playbook, what it costs, and a calculator for what your current spend should be producing.
Where the money goes — and why.
Season is won in the off-season
Pages published in March rank by June. Pages published in June rank in September — after the money's gone. The best HVAC SEO calendar runs opposite your busy season, which is exactly when you have time to think about it.
Repair, replacement, and IAQ are three audiences
“AC not cooling” is a $250 ticket today; “new AC unit cost” is a $12,000 system in three weeks; duct and air-quality searches are maintenance-plan customers. Three page types, three kinds of call — one generic page catches none of them.
Maintenance plans love rankings
Tune-up and maintenance searches convert into recurring-revenue members, not one-off jobs. Ranking for “AC tune-up [city]” feeds the membership base that smooths out your slow months — the compounding on top of the compounding.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does HVAC SEO cost?
$600–$2,000/mo in South Florida metros depending on how many cities you serve. Peak-season AC clicks run $30–$90 in ads — every repair call SEO takes over is that much off your blended cost per lead.
How long does HVAC SEO take?
GBP and review fixes move map rankings in 30–60 days. New service pages take 2–4 months — which is why the build should start in the shoulder season, not when the heat wave (and the panic) arrives.
What's the single best SEO move for an HVAC company?
Finish your Google Business Profile: every service listed, hours right, weekly review flow with replies, monthly job photos. It's free, it's 80% of the map-pack battle in most Florida markets, and it's the first deliverable in our audit.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.