Marketing for window & door contractors, run by people from the trades.
Impact windows and doors are a different sale: big tickets, long decision cycles, hurricane deadlines and financing questions. Generic marketing agencies treat it like selling pizza. We've built and run campaigns for South Florida window & door companies — the owner held a GC license and ran his own contracting company — so the campaigns speak insurance discounts, Miami-Dade NOA approvals and storm season, because that's what your buyers speak.
- 1Big tickets need trust before the clickA $15,000–$40,000 impact window project isn't an impulse buy. Homeowners research for weeks — which means the company they keep seeing, with real installs on camera and reviews that mention hurricanes by name, wins the estimate before the first visit.
- 2Storm season is your Black FridaySearch volume for impact windows and doors spikes when a storm enters the forecast and stays elevated through hurricane season. Budgets should scale with it — most agencies run the same flat spend in June as in January and miss the cheapest, most motivated buyers of the year.
- 3Financing and insurance angles win the click"Impact windows" is a price search. "Insurance discount," "no money down" and "financing available" are decision searches. Ads and landing pages built around the money questions out-convert generic "quality windows" messaging every time.
The system we'd build for your window & door company.
Same three services we run for every trade — tuned to how impact windows and doors actually sell:
Google Ads: LSA + Search
Local Service Ads for the "impact windows near me" buyer, Search campaigns for insurance-discount, financing and hurricane-prep searches — with negative keywords blocking the DIY and repair-only traffic that wastes budget. Call tracking and recording on every lead. How we manage Google Ads →
Meta ads with filmed installs
Our videographer films your installs monthly: the crane lifting glass, the crew setting frames, the homeowner's before/after. That footage becomes the ads that build your name across Miami-Dade, Broward and Palm Beach — in English and Spanish. Meta ads + content →
A website with an instant estimator
Sub-2-second load, financing front and center, and an instant estimate tool that trades a ballpark project range for a name and phone number — so the weeks-long researcher becomes a lead on visit one instead of a stranger who "checks back later." What the site includes →
Three things every window & door campaign is built on.
What the math looks like for windows & doors.
Illustrative numbers for a South Florida impact window company:
One project pays for months of marketing
Typical shape of the funnel:
Ranges are typical for the market, not guarantees — your close rate and ticket size move the math. The free audit runs it with your real numbers. You pay Google and Meta directly; our management is a flat monthly fee, month to month.
Impact window & door lead costs in South Florida — September 2026.
What window & door companies are actually paying per lead across Miami-Dade, Broward and Palm Beach, from live auction pricing and campaigns we run. Full methodology in our quarterly lead cost report.
Two more 2026 patterns worth planning around: Palm Beach County typically prices 10–20% cheaper than Miami-Dade for the same campaign, and search demand roughly doubles when a named storm enters the forecast — flat budgets starve the cheapest weeks of the year. Deeper dives: what exclusive window leads cost and how we generate them, Google Ads for windows & doors and the best impact-window lead generation companies in Miami compared.
Window & door marketing questions, answered straight.
How do window and door contractors get more leads in South Florida?
Capture demand first: Google Local Service Ads and Search campaigns aimed at impact-window, insurance-discount and financing searches. Then build name recognition with Meta ads using real filmed installs. Underneath both, a fast website with an instant estimator turns researchers into leads instead of anonymous visitors.
When should impact window companies advertise most?
Ahead of and during hurricane season. Searches spike when storms enter the forecast and homeowners suddenly have a deadline. We scale budgets with the season and keep a baseline running year-round, because insurance renewals and new-home purchases generate demand every month.
What does a window and door lead cost in South Florida?
Qualified Google leads typically run $80–$200 depending on county and competition — high for home services, but rational against a $15,000+ average ticket. The bigger lever is close rate: filmed proof, fast follow-up and financing options routinely matter more than shaving lead cost.
How much should an impact window company budget for marketing per month?
In tri-county South Florida, a realistic starting ad budget is $2,000–$5,000 per month on Google plus $500–$1,500 on Meta. At typical $80–$200 qualified lead costs and 5–10 leads per closed project, that budget aims to produce 1–3 booked projects monthly — against $15,000–$40,000 tickets. Established companies competing in Miami-Dade often run $8,000–$15,000+ per month during hurricane season. Run your own numbers with the ad spend calculator.
Do Spanish-language ads work for impact windows in South Florida?
Yes — Spanish campaigns in the tri-county market routinely price 30–60% cheaper per lead than the same English intent set, because most window companies only advertise in English. Roughly 70% of Miami-Dade households speak Spanish at home, so an English-only campaign is bidding against everyone for a fraction of the market.
How do window and door companies get recommended by ChatGPT and AI search?
AI assistants recommend companies they can verify: a fast website with clear service pages, consistent name-address-phone across directories, real reviews that mention impact windows and specific cities, and citable content answering money questions like insurance discounts and financing. We build all of that in — AI referrals are already a measurable lead source for South Florida contractors. More in our guide on how contractors get recommended by ChatGPT.
Do you work with window companies outside South Florida?
Our model is built on filming clients' installs ourselves, so we work exclusively with contractors in Miami-Dade, Broward and Palm Beach counties. If you're local, the free audit includes competitor ad activity in your county and your estimated cost per lead — in writing, within 24 hours.
Get a free audit of your window & door company's Google presence.
Written breakdown of your Google visibility, competitor ad activity in your county, and estimated cost per lead — delivered within 24 hours of a call. No card required.
No card. No contract. Takes one phone call.
Ranking in South Florida specifically? Start here: