Advertising for roofers, run by a former roofer.
The owner of this agency held a roofing license and ran his own roofing company — so skip the part where you explain what a square is. We know the business: storm surges, insurance claims, $15,000 tickets, and national chains burying local roofers in ad spend. Here's the exact roofing advertising system we run to put jobs on your calendar — roof repair ads, LSA, and pages that turn clicks into booked inspections.
We know how roofing money actually works.
Three facts about the roofing business that shape everything we run:
The storm window is 7 days
Every named storm and bad hail week creates a short surge of "roof repair near me" searches. The roofer already ranked, already Google-Guaranteed, with ads already approved captures it. The one who starts setting up ads after the storm misses it. We build the machine before the season.
Insurance jobs come from search
"Roof insurance claim help," "roof inspection for insurance" — these searches are worth thousands and most roofers' websites don't have a single page about them. We build the pages and the campaigns that catch claim-driven work.
One replacement pays for everything
At a $12,000–$18,000 average replacement ticket, a single booked job covers months of marketing. Roofing has the most forgiving ad math of any trade — which is exactly why the big players spend $50K+/month. The math works at your size too.
What the math looks like for roofing in South Florida.
Typical ranges from Local Service Ads across the tri-county market — your exact numbers depend on your cities and reviews, and the free audit pins them down before you spend anything.
The math on a $3,000/month roofing budget
Conservative numbers on Local Service Ads:
That's before the reviews, referrals, and repeat work those customers generate. If your close rate is better than 1-in-5, the math gets silly fast.
We ran this playbook on our own roofing company first — took its Google authority score from a 2 to a 15 in three months. Every number on this page is a range we actually see, not a promise. On the audit call we'll show you live dashboards, not a slide deck.
Roofing company ads: what we'd run for you, in order.
Not everything at once. This is the roofing company ads sequence that gets the phone ringing fastest, then compounds:
Google Local Service Ads
The green-checkmark "Google Guaranteed" spots — pay per call, not per click. We handle the license/insurance screening paperwork. Roofing leads typically run $90–$180 each in the tri-county market. Learn more →
Roof repair ads & replacement / insurance search campaigns
Separate campaigns for "roof leak repair," "tile roof replacement cost," and insurance-claim searches — each landing on its own page. Negative keywords keep you from paying for DIY and job-seeker clicks. Learn more →
A website with a roof estimator
A homeowner taps roof size, material, and stories → gets an honest ballpark → you get their name and number. Pre-qualifies price shoppers before you burn an afternoon on a free inspection. Learn more →
Meta ads filmed on your roofs
Financing offers ($0-down replacement), storm-prep pushes before hurricane season, and drone before/afters of your actual crews. We film monthly at your job sites — real work, no stock footage. Learn more →
Roof repair ads: the fastest money in roofing advertising.
Most agencies advertising roofers point everything at $15,000 replacements. That's backwards — repair searches are where the volume is, and repairs are how South Florida homeowners audition a roofer before trusting them with a replacement.
Repair searches outnumber replacement 5-to-1
"Roof leak repair near me," "roof repair Miami," "fix roof leak" — repair intent dominates roofing search all year, not just after storms. Roof repair ads on LSA typically cost $90–$150 per call in the tri-county market, against an $800–$2,500 average repair ticket. The ad math works on its own before a single replacement.
Repairs are replacement auditions
A $900 leak repair puts your crew on the roof, your sign in the yard, and your name in their phone. When the insurance adjuster or the next hurricane says "replace it," you're not a stranger bidding — you're their roofer. We track repair-to-replacement conversion in your CRM so you can see it.
Separate ads, separate landing pages
Roof repair ads should never land on your homepage. We build a dedicated repair page — emergency framing, response time, tarp-and-dry-in photos, a "call now" that tracks — and separate replacement and insurance-claim pages, so every click lands on the exact answer it searched for. That's how you buy clicks cheaper than the chains.
What advertising roofers looks like when we run it: 3 Squares Roofing.
3 Squares Roofing is Stanley's own South Florida roofing company — the account we test everything on before we run it for clients. Here's the actual stack we built and what happened:
Google authority score: 2 → 15
In three months, without touching ad spend — Google Business Profile rebuild, review engine, and pages targeting the searches roofers actually get found for. The profile did the work, and every lead after that got cheaper.
An instant roof estimator, not a "contact us" form
We replaced the generic form with a multi-step free-estimate wizard and a satellite roof estimator. Homeowners self-qualify — roof size, material, repair vs. replace — before anyone drives out. Fewer tire-kickers, better close rate on the leads that do come in.
The full ad stack, bilingual
Local Service Ads, roof repair ads on Search, an "emergency roof repair" landing page, Meta ads cut from drone footage of real 3 Squares jobs — in English and Spanish, each with its own tracked phone line. See the build on our work page →
Want this stack on your roofing company?
One call. We'll audit your Google presence against 3 Squares' playbook and tell you exactly what's missing — in writing, within 24 hours.
No card. No contract. Takes one phone call.
Roofing advertising questions, answered straight.
When should a roofer start running ads — before or during storm season?
Before. Google Guaranteed screening takes 1–3 weeks, LSA rank builds with reviews and answered calls, and campaigns need a few weeks of tuning. Roofers who start in spring own the June–November surge; roofers who call us the week after a storm are paying peak prices for a cold-start account.
Can you get me insurance-claim jobs?
We build the pages and campaigns that catch claim-driven searches — inspection requests, claim-help searches, post-storm traffic. What we won't do is run misleading "free roof" bait ads; they attract junk leads and regulator attention. Honest claim-help positioning outperforms the bait anyway.
I'm a small crew. Can I compete with the national chains?
You can't outspend them — you outrank and out-local them. LSA rank weighs reviews, response speed, and proximity, not just budget. A 5-truck roofer with 150 reviews and a 90-second response time beats a national brand's call center in the map pack. That's the game we play.
What's the best way to advertise a roofing company in South Florida?
The roofing company ads that pay off fastest, in order: Google Local Service Ads (pay per call, Google Guaranteed badge), roof repair ads on Search with dedicated landing pages, then Meta ads filmed on your actual jobs for financing and storm-prep offers. That sequence gets the phone ringing fastest, then compounds. Billboards, radio, and lead-broker sites like Angi come last, if ever — you're buying shared leads at retail there.
How do I advertise roof repair services?
Three moves, in order: turn on Google Local Service Ads under the roof repair category so you pay per call, not per click; run Search ads on repair terms ("roof leak repair near me", "shingle repair") pointed at a dedicated repair landing page — never your homepage; and keep repair and replacement in separate campaigns with separate budgets so cheap repair calls don't starve your big-ticket spend. Repair searches outnumber replacement 5-to-1, and today's $900 repair is the audition for next year's $14,000 replacement.
What do roof repair ads cost per lead?
On Local Service Ads in Miami-Dade, Broward, and Palm Beach, roof repair calls typically run $90–$150 each; replacement and insurance-claim searches on regular Search run higher per click but close much bigger tickets. Against an $800–$2,500 repair average, repair ads are usually profitable in the first month — the free audit pins down real numbers for your cities before you spend anything.
What does roofing marketing cost with you?
Pricing is flexible — we size the plan to your company on the free audit call. Flat monthly management fee, month to month, with payment plans available and no hidden fees. Ad budget is separate, paid straight to Google/Meta — most roofers start at $2,000–$3,000/month in spend. Websites are a one-time project quoted after the free audit — our roofing website cost guide breaks down the full range and what drives it.
Real roofs. Real drone footage.
Residential tile — mid-project, by drone
Commercial flat roof — finishedGet a free audit of your roofing company's Google presence.
One call. Within 24 hours you get it in writing: where you rank, what roofing leads cost in your cities, and what your top three competitors are running.
No card. No contract. Takes one phone call.