Roofing marketing, run by a former roofer.
The owner of this agency held a roofing license and ran his own roofing company — so skip the part where you explain what a square is. We know the business: storm surges, insurance claims, $15,000 tickets, and national chains burying local roofers in ad spend. Here's the exact system we run to put roofing jobs on your calendar.
We know how roofing money actually works.
Three facts about the roofing business that shape everything we run:
The storm window is 7 days
Every named storm and bad hail week creates a short surge of "roof repair near me" searches. The roofer already ranked, already Google-Guaranteed, with ads already approved captures it. The one who starts setting up ads after the storm misses it. We build the machine before the season.
Insurance jobs come from search
"Roof insurance claim help," "roof inspection for insurance" — these searches are worth thousands and most roofers' websites don't have a single page about them. We build the pages and the campaigns that catch claim-driven work.
One replacement pays for everything
At a $12,000–$18,000 average replacement ticket, a single booked job covers months of marketing. Roofing has the most forgiving ad math of any trade — which is exactly why the big players spend $50K+/month. The math works at your size too.
What the math looks like for roofing in South Florida.
Typical ranges from Local Service Ads across the tri-county market — your exact numbers depend on your cities and reviews, and the free audit pins them down before you spend anything.
The math on a $3,000/month roofing budget
Conservative numbers on Local Service Ads:
That's before the reviews, referrals, and repeat work those customers generate. If your close rate is better than 1-in-5, the math gets silly fast.
We ran this playbook on our own roofing company first — took its Google authority score from a 2 to a 15 in three months. Every number on this page is a range we actually see, not a promise. On the audit call we'll show you live dashboards, not a slide deck.
What we'd run for your roofing company, in order.
Not everything at once. This is the sequence that gets the phone ringing fastest, then compounds:
Google Local Service Ads
The green-checkmark "Google Guaranteed" spots — pay per call, not per click. We handle the license/insurance screening paperwork. Roofing leads typically run $90–$180 each in the tri-county market. Learn more →
Search campaigns for repair, replacement & insurance
Separate campaigns for "roof leak repair," "tile roof replacement cost," and insurance-claim searches — each landing on its own page. Negative keywords keep you from paying for DIY and job-seeker clicks. Learn more →
A website with a roof estimator
A homeowner taps roof size, material, and stories → gets an honest ballpark → you get their name and number. Pre-qualifies price shoppers before you burn an afternoon on a free inspection. Learn more →
Meta ads filmed on your roofs
Financing offers ($0-down replacement), storm-prep pushes before hurricane season, and drone before/afters of your actual crews. We film monthly at your job sites — real work, no stock footage. Learn more →
Roofing marketing questions, answered straight.
When should a roofer start running ads — before or during storm season?
Before. Google Guaranteed screening takes 1–3 weeks, LSA rank builds with reviews and answered calls, and campaigns need a few weeks of tuning. Roofers who start in spring own the June–November surge; roofers who call us the week after a storm are paying peak prices for a cold-start account.
Can you get me insurance-claim jobs?
We build the pages and campaigns that catch claim-driven searches — inspection requests, claim-help searches, post-storm traffic. What we won't do is run misleading "free roof" bait ads; they attract junk leads and regulator attention. Honest claim-help positioning outperforms the bait anyway.
I'm a small crew. Can I compete with the national chains?
You can't outspend them — you outrank and out-local them. LSA rank weighs reviews, response speed, and proximity, not just budget. A 5-truck roofer with 150 reviews and a 90-second response time beats a national brand's call center in the map pack. That's the game we play.
What does roofing marketing cost with you?
Pricing is flexible — we size the plan to your company on the free audit call. Flat monthly management fee, month to month, with payment plans available and no hidden fees. Ad budget is separate, paid straight to Google/Meta — most roofers start at $2,000–$3,000/month in spend. Websites are a one-time project quoted after the free audit.
Real roofs. Real drone footage.
Residential tile — mid-project, by drone
Commercial flat roof — finishedGet a free audit of your roofing company's Google presence.
One call. Within 24 hours you get it in writing: where you rank, what roofing leads cost in your cities, and what your top three competitors are running.
No card. No contract. Takes one phone call.