HVAC social media marketing that books jobs, not likes.
Nobody follows an AC company for fun. HVAC social media marketing works when it’s treated as an ad channel: real crew footage, financing offers homeowners can act on, and retargeting for everyone who visited but didn’t call. Here’s the system — and a calculator for what your current spend should be producing.
Where the money goes — and why.
Real footage or nothing
A 30-second clip of your tech swapping a condenser outperforms stock video in every account we run. We film monthly at your job sites — that footage feeds Meta ads, GBP posts, and your website at once.
Financing is the hook
“New AC from $89/month” stops the scroll; “we’re a family-owned company” doesn’t. Meta is where five-figure system replacements get planted weeks before the homeowner ever searches.
Retargeting closes the loop
Estimate-page visitors who didn’t book see your reviews and financing offer for the next 30 days. It’s the cheapest audience you have — they already know you.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
Which platform matters for HVAC — Facebook, Instagram or TikTok?
Facebook and Instagram through one Meta campaign — that’s where Florida homeowners 30–65 are. TikTok builds reach but rarely books service calls. We post everywhere, but paid budget goes where replacements come from.
What does HVAC social media marketing cost?
Content plus management runs as a flat monthly fee; ad spend is separate and paid straight to Meta. Most HVAC clients start at $1,000–$2,500/month in Meta spend and see cost per lead of $25–$70 — cheaper than search, longer close cycle.
Can you just manage it without filming?
No — and we’d be taking your money if we said yes. Stock-footage HVAC ads perform so much worse that the filming day is the strategy. It’s why we only manage Meta for companies we can film in person.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.