HVAC PPC marketing, without burning the budget.
“AC not cooling” is the most valuable search in Florida — and the easiest place to torch money with a badly built account. This is how we run HVAC PPC marketing: campaign structure, real click costs, the 90-day rollout, and a calculator that shows what your current PPC spend should be producing.
Where the money goes — and why.
LSA before PPC
Local Service Ads are pay-per-call and rank above every search ad. Most HVAC companies never finish the screening. It’s the cheapest qualified call in the trade — start here, then layer search ads on top.
Split repair from replacement
A $250 repair click and a $12,000 system-replacement click should never share a campaign, a budget, or a landing page. Separating them is the single biggest fix we make in inherited HVAC ad accounts.
Negative keywords weekly
“Hvac salary,” “hvac school,” “diy capacitor” — junk searches quietly eat 15–30% of unmanaged HVAC budgets. Weekly negative-keyword pruning is where management fees pay for themselves.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What do HVAC PPC clicks actually cost?
In South Florida metros: $15–$45 for repair terms, $30–$90 for replacement and installation terms in peak summer. A managed account lands qualified leads at $50–$150; unmanaged accounts routinely pay double for the same calls.
LSA or Google Ads first for HVAC?
LSA first, always — pay-per-call, Google Guaranteed badge, and it outranks search ads. Then search ads for replacement keywords LSA can’t reach. Running both, they feed each other’s review and conversion signals.
How fast does HVAC PPC produce calls?
Search ads can produce calls within days of launch; LSA starts 1–3 weeks after screening approval. Summer spikes triple search volume — the account should be built and tested before June, not during it.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.