The ultimate lead generation scaling system.
One channel gets you leads. Five channels stacked in the right order get you a machine — LSA answering emergencies, PPC catching high-intent searches, SEO compounding for free, Meta ads creating demand, and organic social closing the trust gap. This is the exact system we run for contractors across South Florida.
MUIR ANALYTICS
JUNKWAY SERVICES
Five channels. One machine. Each does a different job.
The mistake isn't picking the wrong channel — it's expecting one channel to do every job. Emergencies, planned projects, trust and free traffic are four different problems. Here's the stack, top to bottom:
1 · Local Service Ads
Google Guaranteed, top of the page, pay per call — not per click. Roof leaks, dead ACs, burst pipes. We handle screening, junk-lead refunds & review velocity.
2 · Google Search PPC
"Roof replacement cost." "AC financing." Campaigns split by service & intent, weekly negative-keyword pruning kills the 15–30% of budget junk clicks eat.
3 · SEO
Map pack + service/city pages. Rankings don't reset when the budget stops — storm season is won in advance. The layer that eventually replaces bought leads.
4 · Meta Ads
Real video filmed monthly at your job sites — it beat AI creative ~15x on cost per lead in our test. Creates demand and retargets everyone the other layers touched.
5 · Organic Social
When your estimate lands, the homeowner looks you up. Weekly reels from the same film day turn the background check into a closing tool instead of a leak.
The floor: a website that converts
Sub-2-second load, click-to-call everywhere, instant estimator, missed-call text-back in 30 seconds — contractors miss 20–35% of calls, and recovered calls are the cheapest leads you'll ever get.
Same system, tuned per trade.
Typical exclusive cost per lead in Miami-Dade, Broward and Palm Beach — and where each trade's money is made:
$90–$180 / leadRoofing
Storm-season LSA + insurance-claim PPC, replacement pages ranking year-round, filmed tear-off content.
Roofing playbook →
$50–$120 / leadHVAC
Emergency AC on LSA all summer, change-out financing on PPC & Meta in shoulder season. Budget scales with the thermometer.
HVAC playbook →
$40–$100 / leadPlumbing
Emergency-call LSA positioning + water heater & repipe PPC. Missed-call text-back alone often pays for the system.
Plumbing playbook →
$30–$80 / leadElectrical
The cheapest leads in home services: panel upgrades, EV chargers, 4-point inspections — credential-forward pages that rank.
Electrical playbook →Ranges from accounts we manage across the tri-county market. Ad spend paid straight to Google/Meta — never marked up. Your free audit shows the numbers for your trade in your ZIP codes.
The demand layer runs on footage we film at your jobs.
Our videographer films at your job sites monthly — real crews, real trucks, real installs. Homeowners can tell the difference, and so can Meta's algorithm: in our side-by-side test, real filmed video beat AI-generated creative ~15x on cost per lead.
Film day with a client's crew
Real crews, real trucks
Edited in-house, EN + ES
Before/afters that sell the next jobShared leads rent you a business. This system builds you one.
😤 Bought leads
- ✕ $80–$250 each — sold to 3–4 contractors at once
- ✕ Racing three competitors to underbid on price
- ✕ Stop paying → phone stops the same day
- ✕ The platform owns the customer relationship
- ✕ Junk leads? Good luck getting a refund
📈 Your own machine
- ✓ Exclusive calls that ask for you by name
- ✓ LSA junk leads disputed & refunded by us
- ✓ SEO & social keep producing when ads pause
- ✓ Every review, ranking & reel is an asset you own
- ✓ Blended cost per lead drops every quarter
Scaling order matters. Here's the sequence.
Each phase starts producing before the next one starts spending — so the system funds its own buildout:
Audit + foundations
Rankings, ad accounts, tracking and competitors audited; findings in writing within 24 hours. Free fixes first: Google Business Profile completed, review engine on, tracked numbers everywhere.
LSA live
Google Guaranteed screening submitted day one (1–3 weeks to approve). Pay-per-call only — first booked calls typically land here.
PPC launches
Search campaigns split by service and intent, each with its own landing page. Weekly negative-keyword pruning from day one.
Website + automations
Fast pages, instant estimator, click-to-call, missed-call text-back, review requests. Every channel lands here — fixing it now makes every dollar before and after work harder.
SEO, Meta & social compound
Monthly film day feeds Meta ads, weekly reels and GBP posts. Retargeting on. City/service pages publish and climb. Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the channel-by-channel deep dive? Read the digital marketing for contractors guide →
Straight answers.
What is the best lead generation strategy for roofers?
Stack channels instead of picking one: LSA for pay-per-call storm and repair leads ($90–$180 in South Florida), PPC for insurance-claim and replacement searches, SEO so storm season is owned in advance, and Meta ads with real filmed video for demand and retargeting. Roofers who run one channel compete on price; roofers who stack all of them own the market.
How much does contractor lead generation cost in South Florida?
Typical exclusive cost per lead: roofing $90–$180, HVAC $50–$120, plumbing $40–$100, electrical $30–$80. Ad spend goes straight to Google and Meta with no markup; management is a flat monthly fee, month to month.
Should I buy leads or generate my own?
Generate your own. Bought leads are shared with 3–4 competitors and you're racing to underbid. Leads from your own system are exclusive, and the SEO and social layers compound — your cost per lead drops over time instead of resetting to zero every month.
What's the fastest channel to get leads this month?
LSA — screening takes 1–3 weeks, then you pay per call and emergency searches convert same-day. PPC is second. SEO and organic social take 3–6 months but eventually hand you calls at near-zero marginal cost, which is why the system runs all of them at once.
Do Meta ads actually work for contractors?
Yes — as the demand layer. Homeowners planning a replacement, a new AC or an EV charger scroll Facebook and Instagram daily. Real filmed job-site video beat AI-generated creative ~15x on cost per lead in our side-by-side test. Read the case study →
Get a free audit — see what the system would produce in your market.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your trade and ZIP codes, and what your top three competitors are running.
No card. No contract. Takes one phone call.