Construction leads without bidding against six GCs.
Marketplace construction leads put you in a price war with every GC on the platform. We build the other kind: LSA pay-per-call, project-intent search campaigns, and an instant-estimator website — exclusive general contractor leads from assets you own.
The problem with bought construction leads.
Six GCs, one homeowner
Shared construction leads are sold to whoever pays. By call #4 the homeowner is shopping on price alone — the worst position for a quality GC with real overhead and real licenses.
Big projects don't browse marketplaces
The $150,000 addition starts as a Google search — “general contractor near me”, “home addition cost”. If your company isn't on page one with reviews to match, that project goes to whoever is.
Nothing compounds
Every dollar spent buying leads disappears. Every dollar spent on LSA reviews, rankings, and your own estimator keeps producing after you stop feeding it.
How we generate exclusive construction leads.
Google Local Service Ads
GC LSA calls typically run $60–$150 in South Florida — pay per call, not per click, junk disputed and credited. We handle the Google Guaranteed screening, which filters out most of your competition by itself. Marketing agency for contractors →
Search campaigns split by project size
Remodels, additions, and new construction each get their own campaign and landing page — a kitchen-remodel click should never land on a generic homepage.
A website with an instant estimator
Square footage, scope, finish level → honest range → their name and number on your phone. Estimate-request rates triple vs. a contact form. Contractor website design →
Reviews + relationship channels
Review velocity for the map pack, plus the unsexy flow that compounds: realtors, adjusters, and property managers who send work every month.
Full system breakdown: lead generation for contractors.
What construction leads cost — typical South Florida ranges.
LSA (pay-per-call)
$60–$150 per call. The floor for qualified GC leads. Most contractors never finish Google's screening — which is exactly why it works for those who do.
Search ads
$80–$250 per lead depending on project keywords. Addition and new-build leads sit at the top — and are worth 100× the click cost when one closes.
Your own estimator
Marginal cost ≈ $0 once the site ranks. The “home addition cost” searcher becomes a name and number instead of a bounce.
Questions contractors actually ask us.
How do general contractors get construction leads?
Three reliable channels: Google (LSA + search ads + local SEO) for homeowners actively searching, a website that converts visits into estimate requests, and relationship channels — realtors, insurance adjusters, property managers — for repeat flow. Bid platforms like Dodge or ConstructConnect work for commercial GCs chasing plan-room projects, but for residential remodels and builds, Google wins.
What do construction leads cost?
Bought marketplace leads run $30–$150 and are shared. Generating your own in South Florida: LSA calls $60–$150, search-ad leads $80–$250 depending on project size keywords. A $150 lead on a $120,000 remodel is a rounding error — the mistake is judging lead cost without job value.
Are free construction leads real?
Mostly no. “Free” usually means a directory listing that never rings or a platform trial that converts to paid. The genuinely free channels are referrals, Google Business Profile, and your own website ranking organically — free per lead, but they take real work up front. We build them alongside paid so the free flow grows every month.
Do you work with subcontractors or only GCs?
Both. GCs get homeowner-facing campaigns; subs get two tracks — homeowner work in their trade plus visibility with the GCs who hire them (portfolio site, GBP, LinkedIn presence). Tell us your mix on the call.
Find out what construction leads should cost in your market.
One call. Within 24 hours you get it in writing: where you rank, what leads cost for your project mix, and what your top three competitors are running.
No card. No contract. Takes one phone call.