Roofing leads that are exclusively yours — not resold to 4 competitors.
Marketplace roofing leads get sold to every roofer in the zip code — you’re paying to race your competitors. We build the other kind: LSA calls, search campaigns, and an instant-estimator website that generate exclusive roofing leads from assets you own. Run by a former licensed roofer who bought his share of bad leads before building this instead.
Why bought roofing leads feel expensive even when they're "cheap."
If you've bought roofing leads from the big marketplaces, you already know the pattern:
Shared 4–8 ways
Marketplace roofing leads get sold to every roofer in the zip code. You're in a speed-dial race with four competitors before the homeowner finishes their coffee. "Exclusive" upgrades cost 2–3× more — and are often just resold slower.
You rent, never own
Stop paying and the leads stop the same day. Nothing compounds: no rankings, no reviews, no retargeting audience, no brand searches. Five years of buying leads leaves you with exactly nothing.
Quality is someone else's problem
The marketplace gets paid whether the lead answers or not. When your own funnel produces the lead — your ads, your site, your estimator — every incentive points at quality, and every call is only yours.
How we generate exclusive roofing leads instead.
The same stack we run for South Florida roofing clients, in deployment order:
Google Local Service Ads — pay per call
Roofing LSA calls typically run $90–$180 in South Florida — and you only pay for real calls, with junk calls disputed and credited. We handle the whole Google Guaranteed screening. See the full roofing playbook →
Search ads on storm, repair & replacement keywords
Separate campaigns for "roof leaking" emergencies, insurance-claim work, and financed replacements — each landing on its own page, with negative keywords so you never pay for DIY clicks.
A roofing website with an instant estimator
Homeowner picks size, material, and stories → gets an honest range → you get their name and number. Pre-qualifies price shoppers before you climb a ladder. Roofing website design →
Meta ads filmed on your roofs
Drone before/afters of your actual crews, storm-prep pushes, financing offers. Homeowners can smell stock footage — we film monthly on your jobs.
Same phone ringing — but the leads are exclusively yours, cost per call drops as reviews and rankings compound, and everything built along the way is an asset you own. Full breakdown: lead generation for contractors and our honest comparison of roofing lead generation companies.
What roofing leads cost — typical South Florida ranges.
LSA (pay-per-call)
$90–$180 per call. The cheapest qualified roofing lead online. Ranking inside LSA is driven by reviews, responsiveness, and budget headroom.
Google Search ads
$150–$250 per lead is common for replacement keywords in competitive metros — which is why campaign structure and landing pages matter more than budget.
Your own estimator
Marginal cost ≈ $0. Once your site ranks and converts, every estimator lead is free. That's the asset bought leads never build.
Questions contractors actually ask us.
How much do roofing leads cost?
Bought marketplace leads run $50–$300+ each depending on repair vs. replacement, and are usually shared with multiple roofers. Generating your own: LSA calls typically run $90–$180 in South Florida, search-ad leads $150–$250, and estimator leads from your own website approach zero marginal cost once it ranks.
Are your roofing leads exclusive?
Yes — because they're not "our" leads at all. Campaigns run from your accounts, calls ring your phone, and the website is yours. Nothing is resold, because there's nothing to resell.
Should I just buy roofing leads instead?
Buying leads is fine as a bridge — it's fast. The problem is it never compounds: stop paying, leads stop. We'd rather build you the machine that makes the leads.
How fast until my phone rings?
LSA can produce calls within 2–3 weeks of passing Google's screening (we handle the paperwork). Search ads take a few weeks of tuning. The estimator starts capturing leads the day the site goes live.
Find out what leads should cost in your market.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.