Marketing for window & door companies that own the pipeline — not rent it.
Shared window leads get sold to 3–5 companies and die in a dialing race. With $8,000–$25,000 tickets, you don't need volume — you need homeowners who found you, read your reviews, and called your number alone. We build that: Google Business Profile, cost pages that rank, Local Services Ads, filmed before/after content, and AI-search visibility so ChatGPT recommends you by name.
The ticket size changes the whole marketing math.
Window and door jobs aren't $300 service calls. That changes what smart marketing looks like:
One job funds the machine
A full replacement runs $8,000–$25,000. At our published $500–$2,000/mo contractor range, one booked job covers months of marketing — so the goal isn't a firehose of cheap leads, it's a steady trickle of serious homeowners who already decided to talk to you.
Homeowners research before they call
This is a considered purchase: people search cost, financing, impact ratings, and reviews for weeks. Whoever owns those answers — the cost page, the finished Google profile, the AI citation — is on the shortlist before any competitor knows the project exists.
Shared leads punish you hardest here
On a long sales cycle, a lead dialed by five companies turns into a quote-shopping war that erodes your margin on a five-figure ticket. Exclusive, self-generated demand protects price — which matters more per job in this trade than in any other.
Bought window leads vs. a pipeline you own.
Same homeowner, two very different quotes:
| Shared / pay-per-lead | Your own pipeline | |
|---|---|---|
| Who else gets the lead | 3–5 competitors, same minute | Nobody — the call is yours alone |
| Negotiating position | Quote war on a five-figure ticket | They chose you before calling |
| Cost per lead | Paid forever, rising every year | $0 marginal once ranked; LSA $60–$140 when you want more |
| When you stop paying | Leads stop instantly | Rankings, reviews & AI citations keep producing |
| Who owns the asset | The platform | You — profile, pages, content, reviews |
| AI search (ChatGPT, Gemini) | Invisible — platforms keep the credit | Your company cited by name |
Bought leads can bridge a slow month. But every month of owned marketing moves budget from renting calls to owning them — and on $15,000 tickets, that swing is enormous.
The window & door marketing system, piece by piece.
Google Business Profile, finished
Every service listed — impact windows, entry doors, sliders, repairs — categories right, review engine on with replies, real install photos monthly. It's most of the map-pack battle, and movement typically shows in 30–60 days.
Cost pages that answer money questions
“How much do impact windows cost”, replacement vs repair, financing options — honest ranges that pre-qualify every caller and rank for years. These are the searches your buyers make weeks before they're ready to call anyone.
Local Services Ads, managed
Google-screened placement at roughly $60–$140 per lead — you pay per real call, not per click, and we dispute the junk ones. The fastest way to add volume while the owned channels compound underneath.
Filmed before/after content for Meta
Real installs, real crews — no stock photos. Before/after window and door content is among the most visual in home services, and it feeds both the ads and the profile. We film, edit, and run it.
AI-search visibility
Homeowners now ask ChatGPT and Gemini who to hire. We structure your pages, profile, and citations so AI assistants can find, trust, and recommend your company by name — the least contested channel in the trade right now.
Speed-to-lead automation
Missed-call text-back, instant estimate requests, and review requests on a system — so a $20,000 opportunity never dies in voicemail. Every lead gets an answer in seconds, even when the crew is on a ladder.
Straight answers.
How much does marketing cost for a window and door company?
Our published range for contractor marketing is $500–$2,000/month depending on how many channels you run, plus ad spend when ads are involved. The math is different for windows and doors than for most trades: with $8,000–$25,000 tickets, a single booked job usually pays for a quarter or more of the year's marketing — which is why owning your pipeline beats renting shared leads faster here than in almost any other trade.
Why do bought window leads close so poorly?
Because the same homeowner is sold to 3–5 companies at once, and the fastest dialer wins — on a considered purchase where homeowners want quotes, not pressure. Leads you generate yourself behave differently: someone who found your cost page or your Google profile and reached out has already chosen to talk to you specifically, which is why self-generated window leads book at a multiple of shared ones.
What marketing channels work best for window and door contractors?
In order of how reliably they pay back: a finished Google Business Profile with a review system, service and cost pages that answer money questions (impact windows cost, replacement vs repair, financing), Google Local Services Ads at roughly $60–$140 per lead, and filmed before/after content for Meta. Newest and growing fast: AI-search visibility, so ChatGPT and Gemini cite your company when homeowners ask who to hire.
Do you handle marketing for window installers and dealers, or just full-service contractors?
Both. Installers, dealers, and full replacement contractors share the same buying journey — homeowners research cost and reviews before ever calling — so the playbook is the same: own the searches, own the profile, own the follow-up. We adjust the offer (installation-only pricing vs full replacement quotes) and the pages to match what you actually sell.
How long before window and door marketing produces jobs?
LSA and profile fixes typically produce calls in the first 30–60 days. Cost pages and SEO take 3–6 months to rank and then keep producing at $0 marginal cost per lead. Anyone promising a flood of exclusive window leads in week one is reselling shared leads with extra steps — the honest version compounds month over month.
The window & door playbook, channel by channel:
See what your window & door leads should cost — free.
Text or call once. Within 24 hours you get it in writing: where you rank, what window and door leads cost in your market, and how much of your current lead budget an owned pipeline could replace.
No card. No contract. The report is yours either way.