Flooring leads priced by the job, not sold by the batch.
Shared marketplace flooring leads go to every installer in the county. We build the other kind: LSA pay-per-call, keyword campaigns split by floor type, and an instant square-footage estimator — exclusive flooring and epoxy leads from assets you own.
The problem with bought flooring leads.
The $20 lead that costs $100
Marketplace flooring leads are cheap because they're shared. Win 1 in 5 and your real cost per job quintuples — while the homeowner gets annoyed by installer call #3.
Epoxy buyers shop visually
Garage epoxy and metallic floors sell on before/after photos and a fast price. A thin marketplace profile can't show either — your own site and ads can.
Nothing compounds
Every dollar spent buying leads disappears. Every dollar spent on LSA reviews, rankings, and your own estimator keeps producing after you stop feeding it.
How we generate exclusive flooring & epoxy leads.
Google Local Service Ads
Flooring LSA calls typically run $30–$80 in South Florida — pay per call, not per click, junk disputed and credited. We handle the screening paperwork. Full flooring marketing playbook →
Campaigns split by floor type
Epoxy garage floors, LVP, tile, and hardwood each get their own campaign, landing page, and negatives — an epoxy click should see epoxy floors, not a generic flooring page.
A website with an instant estimator
Square footage, floor type, prep condition → honest range → their name and number on your phone. For epoxy, we pair it with a before/after gallery that does the selling.
Meta ads with real install content
Metallic epoxy pours and floor transformations are the best-performing contractor content on Facebook and Instagram — filmed from your actual jobs, not stock.
Full system breakdown: lead generation for contractors.
What flooring leads cost — typical South Florida ranges.
LSA (pay-per-call)
$30–$80 per call. The floor (pun intended) for qualified leads — and thinner competition than roofing or HVAC means faster traction.
Search ads
$40–$120 per lead. Epoxy garage keywords usually land at the low end; whole-home installs at the top — and worth it at $8–$20/sq ft.
Your own estimator
Marginal cost ≈ $0 once the site ranks. The “epoxy garage floor cost” searcher becomes a name and number instead of a bounce.
Questions contractors actually ask us.
How do flooring contractors get leads?
The highest-intent flow comes from Google: LSA pay-per-call, search ads on installation and epoxy keywords, and a website with an instant square-footage estimator. Marketplaces sell the same homeowner to several installers; campaigns you own don't. Epoxy garage floors in particular convert extremely well from before/after content plus a fast quote.
What do flooring and epoxy leads cost?
Shared marketplace flooring leads run $15–$60 and go to multiple contractors. Generating your own in South Florida: LSA calls typically $30–$80, search-ad leads $40–$120 — epoxy garage floor leads usually land at the low end because competition is thinner than tile or hardwood.
Are the leads exclusive?
Yes — campaigns run from your accounts and calls ring your phone. No lead list, no reselling, no racing three other installers to a shared number.
Do you handle both residential and commercial flooring leads?
Yes. Residential (garage epoxy, LVP, tile, hardwood) runs on LSA + search + the estimator. Commercial flooring leads — warehouses, restaurants, showrooms — run on targeted search plus outreach to GCs and property managers. Tell us your mix and we structure around it.
Find out what flooring leads should cost in your market.
One call. Within 24 hours you get it in writing: where you rank, what flooring and epoxy leads cost in your area, and what your top three competitors are running.
No card. No contract. Takes one phone call.