Landscaping SEO: rank for the installs, route the maintenance.
Landscaping search splits in two: high-ticket design and installation jobs, and route-density maintenance work. They need different pages, and almost every landscaping site has neither — just a photo gallery. Here’s how to rank for both, plus a calculator for what your spend should be producing.
Where the money goes — and why.
Design-build searches carry the year
“Landscape design [city],” “paver patio installation,” “sod installation cost” — five-figure projects get researched for weeks. Pages with real ranges and befores-and-afters catch those researchers; a gallery with no words catches nobody.
Maintenance is a density game
Lawn care profit lives in tight routes. City and neighborhood pages let you rank exactly where your trucks already are — every new maintenance customer inside the route is nearly pure margin.
Photos are your unfair advantage
You produce portfolio content every single day. Geotagged job photos to your profile weekly, befores-and-afters on every service page — Google rewards it, and no office-bound competitor can fake your volume of real work.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does SEO for a landscaping company cost?
$400–$1,200/mo for most Florida markets. Lawn care terms (KD ~11) are among the easiest in home services — most competitors are franchise templates or ten-year-old sites with no service pages at all.
Should lawn care and landscaping be separate pages?
Yes — Google treats “lawn care service” (recurring maintenance) and “landscaping company” (projects) as different searches with different intent. Separate pages for each, plus per-service pages, beat one page trying to rank for both.
How does SEO fill a maintenance route?
Neighborhood-level pages plus review velocity from existing route customers push you up the map for exactly the streets you already drive. New calls come from inside the route — that's how the biggest local operators got dense.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.