Home improvement contractor marketing: win the six-week decision.
A remodel isn’t an emergency call — it’s a six-week decision made on Pinterest boards, portfolio galleries and financing math. Home improvement contractor marketing has to nurture, not just capture: here’s the long-cycle playbook, plus a calculator for what your spend should be producing.
Where the money goes — and why.
Capture the researchers
“Kitchen remodel cost [city]” searches happen months before a contract. Cost-guide pages and search ads catch them early; a portfolio that loads fast keeps you on the shortlist they’re building.
Nurture the six weeks
Remodel buyers ghost and come back. Retargeting with finished projects, an email sequence with real budgets and timelines, and financing offers keep you present for the whole decision — most competitors go silent after one quote.
Proof wins the signature
Project galleries by room and style, video walkthroughs, and the review base that survives a $60k-decision background check. We film completed projects monthly and build the gallery engine.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does a remodeling lead cost?
Qualified kitchen/bath leads run $80–$250 in South Florida — pricey until you remember the ticket. Cost per signed contract is the metric; the nurture sequence is what moves it, not cheaper clicks.
How is remodeling marketing different from service trades?
Longer cycle, bigger ticket, more research. Emergency trades win on speed; remodelers win on proof and follow-up. Budget shifts toward retargeting, galleries, email nurture and financing content.
Do you handle design-build firms?
Yes — same engine with more emphasis on portfolio SEO and Houzz/GBP presence. If you have in-house design, we make that the differentiator in every ad and page.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.