Meta ads for roofers in Florida: plant the reroof before they search.
A $18,000 reroof is decided weeks before the Google search — on Facebook and Instagram, where homeowners watch your crew tear off and dry-in. Meta ads for roofers work when the creative is real jobs and the offer is financing. Here is the structure we run across Florida, with a calculator for what your ad spend should produce.
Where the money goes — and why.
Real tear-offs beat stock video
A 30-second clip of your crew drying-in a roof outperforms every stock ad we have ever tested. Meta rewards watch time; homeowners reward proof. Financing offers — “new roof from $199/month” — turn viewers into estimate requests.
Storm windows are ad windows
After every named storm, roofing CPMs spike — but so does intent. Pre-built storm campaigns, paused and ready, let you turn ads on the morning after while competitors are still writing copy.
Both channels, one system
Meta fills the pipeline with homeowners who already watched you work; SEO catches them when they search. Run together, each lead costs less than either channel alone produces — that is the whole strategy.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, better creative, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks, landing-page fixes, and missed-call recovery. Ranges, not promises — your free audit shows the numbers for your market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days.
Foundation
Google Business Profile completed, review engine on, tracking numbers live, landing pages built. Meta campaigns structured with real creative — no stock.
Ads produce
Meta campaigns launch and optimize weekly; search presence builds. Every lead tracked to its source — you see spend, calls and cost per call in a Friday text.
SEO compounds
City and service pages climb, reviews stack, the map pack opens up. Paid stays on while organic takes a bigger share of leads every quarter — that is how blended cost falls.
Straight answers.
What do roofing leads cost in Florida?
Expect $80–$250 per qualified roofing lead from paid channels in Florida, depending on season and storm activity — replacements at the top of the range, repairs at the bottom. SEO leads land near zero marginal cost once pages rank, which is why we run both.
Meta ads or SEO first for a roofing company?
If you need jobs this month: Meta ads with financing creative, live within days. SEO compounds over 3–6 months and then keeps paying. Most roofers we work with start Meta immediately and let SEO take over an increasing share of leads each quarter.
Do you work with roofers outside Florida?
Yes — SEO, landing pages and ad management work statewide. Our filmed-content model adds monthly on-site filming in South Florida; elsewhere we work with footage your crew captures using our shot list.
Every Florida city: Miami · Hialeah · Fort Lauderdale · Hollywood · Pembroke Pines · Pompano Beach · Boca Raton · West Palm Beach · Boynton Beach · Port St. Lucie · Naples · Fort Myers · Cape Coral · Sarasota · Bradenton · Tampa · St. Petersburg · Clearwater · Lakeland · Orlando · Kissimmee · Daytona Beach · Ocala · Gainesville · Jacksonville · Tallahassee
Florida-wide playbooks: SEO for roofers (Florida) · All Florida trades & cities · SEO for roofers · Roofing leads · Roofers: South Florida
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.