SEO for roofers, built by an actual former roofer.
Roofing is the most expensive click in home services — which is exactly why ranking free matters more here than in any other trade. Our founder held a roofing license before he ran ad accounts. This is the roofing SEO playbook: the map pack, the pages that rank for “roof repair cost,” and a calculator for what your current spend should be producing.
Where the money goes — and why.
Storm searches are won in advance
When a storm hits, “roof leak repair near me” explodes — and Google shows whoever was already ranking. You can’t SEO your way into a storm after it lands. The companies that own storm season built their pages in the off-season.
Repair and replacement are different searches
“Roof repair cost” and “new roof cost” are different customers with different budgets. Each needs its own page with honest ranges. One generic “our services” page ranks for neither — that’s the most common roofing-site mistake we see.
Reviews beat backlinks in roofing
Roofing is a trust-crisis trade — storm chasers ruined it. 150+ reviews with photo replies outranks and outconverts anything a link-building retainer produces. We put the review ask on an automation so it never depends on the crew remembering.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does SEO for roofers cost?
$750–$2,500/mo in competitive Florida metros. That's real work: GBP management, monthly service/city pages, review systems, technical fixes. Compare it to roofing PPC at $15–$60 per click and the math is why established roofers all invest here.
How long does roofing SEO take to work?
Map-pack improvements: 30–60 days if your GBP has gaps (most do). New pages ranking for repair/replacement terms: 3–6 months. The compounding is the point — every month lowers your blended cost per call.
Can SEO replace buying roofing leads?
Over time, mostly yes. Shared leads run $80–$250 and go to four roofers at once. A #1 map ranking hands you exclusive calls at effectively $0 marginal cost. Every roofer we work with is trying to shift budget from bought leads to owned rankings.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.