SEO for remodelers who want researched-and-ready clients.
Remodel customers research for months — costs, timelines, horror stories — before they call anyone. The remodeler whose site answers those questions gets the call, already half-trusted. Here’s the SEO plan for kitchens, baths and whole-home work, plus a calculator for what your spend should be producing.
Where the money goes — and why.
Cost guides do the selling
“Kitchen remodel cost [city]” is the highest-intent search in your trade and almost nobody answers it with real numbers. An honest range with the factors that move it ranks for years and pre-qualifies every caller — no more $15k-budget meetings for $80k kitchens.
Kitchens and baths are separate races
Kitchen, bathroom, and whole-home remodels each have their own search volume, their own KD, and their own customer. A page per project type — with its own gallery and its own price range — is how remodeling sites actually rank.
Project photos are ranking fuel
Every job produces before/after content Google and homeowners both love. Weekly profile posts and per-project galleries build the proof trail that separates you from the chuck-in-a-truck quotes you keep losing to on price.
What is your ad spend producing — and what should it produce?
Drag the sliders to what you spend and pay per lead today. The right column shows the typical range after proper management — tighter targeting, weekly negative keywords, faster landing pages — plus leads recovered by missed-call text-back.
Estimate based on typical results from removing junk clicks (15–30% of unmanaged budgets), landing-page fixes, and missed-call recovery (contractors miss 20–35% of calls). Ranges, not promises — your audit shows the numbers for your actual market. Ad spend is always paid straight to Google/Meta, never marked up.
Your first 90 days, week by week.
No mystery retainer. This is the exact rollout order, the same one we run for every client — each phase starts producing before the next one starts spending:
Audit + foundations
We audit your rankings, ad accounts, tracking and competitors, then fix the free stuff first: Google Business Profile completed, review engine on, tracked numbers on everything. You get the findings in writing within 24 hours of the first call.
LSA live
Google Guaranteed screening submitted day one — it takes 1–3 weeks to approve, so it runs while everything else is built. Pay-per-call only. First calls typically land here.
Search ads launch
Campaigns split by service and intent, each with its own landing page and budget. Emergency terms and big-ticket terms never share a campaign. Weekly negative-keyword pruning starts immediately.
Website + conversion
Fast pages, click-to-call everywhere, instant estimator, proof blocks. Every channel lands here — fixing it mid-rollout means every dollar before and after works harder. Automations (missed-call text-back, review requests, reminders) go live.
Content, Meta & SEO compound
Monthly film day starts feeding Meta ads and GBP. Retargeting switches on. City/service SEO pages publish and start their climb. From here it’s weekly tuning and a Friday text with the four numbers that matter: spend, calls, cost per call, estimates booked.
Want the full channel-by-channel playbook? Read the digital marketing for contractors guide →
Straight answers.
What does SEO for remodelers cost?
$600–$1,800/mo depending on market. Remodeling terms are surprisingly soft — “seo for remodeling companies” sits at KD 2 — because most remodelers rely entirely on referrals and Houzz. That's the opening.
How long does remodeling SEO take to produce leads?
Cost-guide pages typically start ranking in 2–4 months. Remodel customers research long before buying, so leads keep arriving from a page months after it ranks — the pipeline builds slower than ads, then keeps paying.
Is SEO better than Houzz or Angi for remodelers?
Directory leads are shared and price-shopped. A homeowner who found your cost guide and read your project pages calls only you, pre-sold on your process. Most remodelers we work with cut directory spend as rankings arrive.
Get a free audit — see your market's real numbers.
One call. Within 24 hours you get it in writing: where you rank, what leads cost in your market, and what your top three competitors are running.
No card. No contract. Takes one phone call.