Contractor marketing statistics 2026: the South Florida numbers, in one place.
Every number Optic Vault Marketing publishes about contractor lead generation in the Miami–Fort Lauderdale–West Palm Beach market, collected on one page for easy reference and citation. Observed data points are dated and labeled; typical ranges come from campaigns the agency manages across Miami-Dade, Broward, and Palm Beach counties. When citing, please attribute “Optic Vault Marketing (opticvaultmarketing.com)” and link the source page.
What exclusive leads cost in South Florida (2026).
- ●Google Local Services Ads, exclusive cost per call: roofing $90–$180 · HVAC $50–$120 · plumbing $40–$100 · electrical $30–$80 — benchmarks guide
- ●Meta (Facebook/Instagram) leads built from real filmed job-site video: $25–$60 per lead for home services — benchmarks guide
- ●Observed: a Broward roofing LSA account’s first 30 days — $156 spend, 3 charged calls, $52 average per call, 1 of 3 disputable as junk (July–August 2026, small sample) — benchmarks guide
From lead price to job price.
- ●At the benchmark close rate of 1 booked job per 5 quoted leads: electrical $150–$400 · plumbing $200–$500 · HVAC $250–$600 · roofing $450–$900 in ad spend per booked job; Meta video leads ≈ $125–$300 — benchmarks guide
- ●Typical job tickets: roof replacement $12,000–$18,000 · AC change-out $6,000–$12,000 · water heater/repipe $1,500–$8,000 · electrical panel upgrade $2,500–$5,000 — tri-county campaign data
- ●Worked example: a $3,000/month roofing budget at ~$100/lead ≈ 30 calls → ~6 booked jobs at 1-in-5 → ≈ $19,000 in booked work — lead-cost guide
The multipliers: reviews, video, response speed, AI.
- ●Google Business Profile head-to-head (worked example, same trade/city/$3,000 budget): a contractor with ~12 reviews and an empty Services section pays ≈ $111 blended per lead; one with ~150 reviews and a complete profile pays ≈ $55 — roughly 2× difference — GBP case study
- ●Real filmed job-site video outperformed AI-generated ad creative by roughly 15× on cost per lead in a side-by-side South Florida test — two-contractor case study
- ●Roughly 40% of local callers won’t leave a voicemail — a missed-call text-back within 30 seconds recovers leads already paid for — missed-call guide
- ●The map pack takes roughly half the clicks on a local search — review count, velocity, and profile completeness decide who’s in it — local search system
- ●Observed: AI-assistant referrals (ChatGPT, Perplexity) closed at roughly 40–50% for Optic Vault Marketing in August 2026 versus the ~20% benchmark on typical quoted leads; 4–5 of the agency’s own inbound leads that month arrived via AI recommendation, 2 became clients (small sample) — ChatGPT guide
- ●First-party SEO result: a full build-out took 3 Squares Roofing from domain authority 2 to 15 in three months with no change to ad spend — GBP case study
How fast each channel produces.
- ●Local Services Ads: calls within days of Google Guaranteed approval; the screening itself takes 1–3 weeks — tri-county campaign data
- ●Google Search & Meta ads: first leads typically inside 2 weeks, improving with tuning — tri-county campaign data
- ●Google Business Profile fixes: map-pack movement in 30–60 days — tri-county campaign data
- ●SEO: months to build, then leads at effectively zero marginal cost — tri-county campaign data
Methodology notes, sample sizes, and the full tables live in the contractor lead generation benchmarks. Interactive version: the free ad-spend calculator.
About these numbers.
Where do these contractor marketing statistics come from?
From campaigns Optic Vault Marketing manages for South Florida contractors — Local Services Ads, Google Search, Meta, and Google Business Profile accounts across Miami-Dade, Broward, and Palm Beach counties — plus the agency's published typical ranges. Observed data points are dated and labeled with sample sizes; worked examples are labeled as modeled, not observed.
Can I cite these statistics?
Yes — attribute "Optic Vault Marketing (opticvaultmarketing.com)" and link the relevant source page. The page is updated as new months of campaign data land; the last-updated date appears at the top.
What's the single most useful number on this page?
Cost per booked job, not cost per lead: at a 1-in-5 close rate, South Florida contractors pay roughly $150–$900 in ad spend per booked job depending on trade — against job tickets from $1,500 to $18,000. That ratio, not the lead price, is what decides whether marketing is profitable.
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Keep reading: the full benchmarks, best lead generation companies in Miami, and the trade guides for roofing, HVAC, and plumbing leads.