Facebook ads for contractors: qualified leads at under $13 a message.
Every trade has a version of the same story: shared leads at $80–$250, search clicks that cost more than conversations, and a Facebook page that hasn't posted since last year. We run Meta and Facebook ads for contractors built on real filmed content — your crew, your jobs, your neighborhoods — qualified in the ad itself, and held under $13 per started conversation.
Qualified and cheap — not one or the other.
The ad does the qualifying
The offer, the ZIP codes, and the lead-form questions filter out price-shoppers before you pay for the conversation. A homeowner who answered three questions about their project and started a message chose you — not a list.
Real filmed content is the unlock
Before/afters, crews on real jobs, offers over real footage. Meta rewards content people actually watch and punishes stock photos and AI renders with costs that triple. We film, edit, and rotate creative before it burns out.
Speed turns messages into jobs
A message answered in under a minute books at a multiple of one answered at lunch. Instant replies and missed-call text-back are wired into every campaign — that's how 25–40% of conversations become booked estimates.
How much ad spend for the calls and texts you want?
Drag the budget. The ranges use the cost-per-message band we hold across South Florida trades ($5–$13) and typical booking rates (25–40%).
That's the math at under $13 a message. Want these numbers for your company and trade?
Text us your budget — free plan back in 24hEstimates based on campaigns we run for South Florida trades; your trade, creative, and offer move the numbers. We'll tell you if Meta is the wrong channel for you.
Meta ads by trade — Miami & Broward.
Each trade has its own hooks, its own cost band, and its own Spanish mirror:
Straight answers.
What should Facebook ads cost for a contractor?
Built right, a started conversation should cost under $13 — our trade campaigns land between $5 and $13 per message depending on the trade. If you're paying more, the usual culprits are stock-photo creative, broad targeting, or slow follow-up — all three are fixable.
Facebook ads or Google ads for contractors — which first?
Different jobs: Google catches people searching right now; Facebook and Instagram create demand with your work. Meta is usually the cheaper place to start because messages cost less than clicks in every trade we run — then search and LSA stack on top once the content engine is rolling.
Do Facebook leads for contractors actually book?
Qualified ones do. We qualify inside the ad — offer, neighborhoods, and lead-form questions — then answer every message in seconds with automation. Booking rates of 25–40% of conversations are normal when both halves are in place; unanswered messages book near zero, which is where the channel's bad reputation comes from.
Do you run the ads in Spanish too?
Yes, in-house — no translation plugin. In Miami-Dade, Spanish-language campaigns routinely produce cheaper messages than English ones because so few contractors run them well. Every trade page here has a Spanish mirror, and every campaign can run bilingual with separate budgets.
See what your messages should cost — free.
Text or call once. Within 24 hours you get it in writing: what messages cost in your trade in Miami-Dade and Broward right now, what your current ads are doing wrong, and the first three pieces of content we'd film.
No card. No contract. The numbers are yours either way.