Only pay when a real customer calls you.
That's not a slogan — that's literally how Google Local Service Ads work. The green-checkmark "Google Guaranteed" listings at the very top of the page charge you per lead — an actual phone call or message from someone in your service area — not per click. We get you screened, set up, ranked, and tuned. Add Search Ads underneath for emergency and insurance searches, and you own the page.
Two kinds of Google ads. Here's what each one does.
Search "roof repair near me" in Miami and look at the page. The top 2–3 results with green checkmarks are Local Service Ads. The ones under those marked "Sponsored" are Search Ads. Everything else is fighting for scraps below. We run both, and here's the honest difference:
Local Service Ads ("Google Guaranteed")
The very top of the page. You pay per lead, not per click — if nobody calls, you pay nothing. Google verifies your license, insurance, and runs a background check before you can show up, which is exactly why homeowners trust these listings. Ranking depends on reviews, response speed, and booking rate — all things we manage.
- Best for: "near me" emergency & replacement searches
- Charged per call — spam and out-of-area calls get disputed
- The green checkmark does the trust-building for you
Google Search Ads
Right below the LSAs. You pay per click, which means the game is not paying for junk clicks — that's the management skill. We target the exact searches that mean money in your trade ("roof leak repair Kendall", "AC not cooling Pembroke Pines") and block the ones that don't ("DIY", "jobs", "how to").
- Best for: high-intent, specific & insurance-related searches
- Full control of cities, hours, and search terms
- Lands on a page built to convert — we build that too
Lead costs by trade — real ranges, not promises.
These are the typical per-lead ranges we see on Local Service Ads across the tri-county market. Your exact number depends on your trade, cities, and review count — the free audit tells you where you'd land before you spend a dollar.
| Trade | Cost per lead | What one job pays |
|---|---|---|
| Roofing | $90–$180 | $12,000–$18,000 replacement |
| HVAC | $50–$120 | $6,000–$12,000 change-out |
| Plumbing | $40–$100 | $1,500–$8,000 repipe / heater |
| Electrical | $30–$80 | $2,500–$5,000 panel upgrade |
Why per-lead beats per-click for contractors
Same $1,000, two ways to spend it:
This is why we start most contractors on LSAs first, then layer Search Ads once the numbers prove out. Search still matters — LSAs don't show for every search, and insurance/storm searches often skip them.
Everything included in Google Ads management.
- ✓Google Guaranteed screening, done for youLicense, insurance certificate, background-check paperwork — we push the whole application through. This alone is where most contractors give up.
- ✓Profile & review engineLSA rank runs on reviews and responsiveness. We wire review requests into your job flow and manage responses so your listing keeps climbing.
- ✓Search campaigns built trade-by-tradeEmergency terms, replacement terms, insurance terms — each with its own budget and landing page. Negative keywords block the junk.
- ✓Call tracking & recordingEvery ad call runs through a tracked number and gets recorded. You can listen to your own leads. No arguments about attribution — ever.
- ✓Junk-lead disputesSolicitors, wrong-area calls, spam — we file the disputes and get those charges refunded. Money most contractors don't know they're owed.
- ✓Friday report, four numbersSpent · calls · cost per call · estimates booked. Texted to you. That's the whole report, because that's what matters.
Google Ads is where we're pickiest about who we take on. If your review profile or service area means the math won't work, we'll tell you that on the audit call — and tell you what to fix first. An ad account that loses money is bad for both of us.
Pricing, upfront
$990–$1,490/month flat management fee. Your ad budget is separate, paid directly to Google from your account — we never touch it, never mark it up. Most contractors start with $1,500–$3,000/month in spend. Month to month, no lock-in.
Find out what your leads would cost →Google Ads questions, answered straight.
What do I need before I can run Local Service Ads?
An active license for your trade, general liability insurance, and passing Google's background check. That's the "Google Guaranteed" screening — it takes 1–3 weeks and we handle the paperwork. If your paperwork has a problem, we'll find it in the audit before you've spent anything.
I tried Google Ads myself and lost money. Why would it work now?
Because self-run accounts almost always make the same three mistakes: paying for clicks on searches that never turn into jobs (no negative keywords), sending clicks to a slow homepage instead of a matching landing page, and never disputing junk LSA charges. Fixing those three things is usually the difference between "ads don't work" and a predictable cost per job.
How fast do LSA leads start?
Once Google approves your Guaranteed screening, ads can start showing within days. New profiles start lower in the rotation and climb as reviews and answered calls accumulate — most contractors see steady lead flow by week 3–4 after approval.
Do I keep the account if we part ways?
Yes. Everything — the LSA profile, the Search campaigns, the call-tracking data — lives in accounts you own. We get manager access, not ownership. If you leave, you keep it all, including the data of what worked.
What about SEO and my Google Business Profile?
Your Business Profile matters — LSA performance and map ranking both lean on it, so basic optimization and review flow are included in our setup. Full SEO campaigns aren't our lead offer; ads are faster and more measurable for most contractors. If you specifically need SEO work, we'll tell you honestly whether it's worth it for your market.
Find out what a lead costs in your trade, in your city.
The free audit includes a real estimate of your per-lead cost on Local Service Ads and what your top three competitors are running. In writing, within 24 hours.
No card. No contract. Takes one phone call.