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About · Miami, FL

Optic Vault Marketing — the South Florida AI automation agency for home services.

We turn missed calls into booked jobs for roofing, HVAC, plumbing, electrical, landscaping, and local service businesses across Miami-Dade, Broward, and Palm Beach counties.

2026
Founded
Miami
South Florida HQ
EN · ES
Bilingual team
All-in-one
Web · Ads · CRM · GBP · AI

Meet the team

We're more than marketers — we're business owners, problem-solvers, and growth-focused operators who understand what it takes to build a company from the ground up.

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Roxan Coello

Founder & Owner

Roxan is the Founder and Owner of Optic Vault Marketing. With a background in Biology and Bioinformatics, she combines analytical thinking with creative marketing strategy to help local businesses generate more leads, improve their online presence, and grow sustainably.

Outside of marketing, Roxan is an automotive and motorcycle enthusiast who runs a growing motorsports community on Instagram under @r6xan. That passion for performance, precision, and continuous improvement carries over into every client project.

Roxan founded Optic Vault Marketing with one goal: helping local businesses compete online with the same tools used by larger companies, without locking clients into long-term contracts.

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Ines R Perez Varona

Co-Founder

Ines serves as Co-Founder of Optic Vault Marketing and brings a strong background in healthcare, technology, and information systems. With a Master's degree in Informatics, she provides strategic guidance, operational oversight, and a data-driven approach to business growth.

Her experience managing complex systems and workflows ensures every client receives organized, reliable, results-focused service. Ines plays a key role in developing the processes that let Optic Vault deliver consistent value while keeping a personal relationship with every client.

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Stanley Sumner

Director of Operations

Stanley Sumner serves as Director of Operations for Optic Vault Marketing. As a successful entrepreneur and business owner, he brings years of leadership experience, operational expertise, and real-world business insight to the team.

In addition to overseeing operational growth and business development, Stanley is the owner of 3 Squares Roofing, one of South Florida's recognized roofing companies. His firsthand experience scaling service-based businesses provides the perspective behind Optic Vault's practical, revenue-focused marketing strategies for home-service clients.

Together, our leadership team combines expertise in technology, business operations, marketing, and entrepreneurship to help businesses attract more customers, strengthen their online presence, and build long-term growth.

What we do

Optic Vault Marketing is a full-stack South Florida marketing and AI automation agency. Every service is in-house — no white-label, no subcontractors. We connect the website to the CRM to the ads to the phone, so leads stop falling between tools.

CRM & Automations

GoHighLevel and HubSpot pipelines, missed-call text-back, appointment reminders, review requests, multi-step lead nurture, and Zapier/n8n integrations.

Search Engine Optimization

Local SEO for Miami, Fort Lauderdale, and the rest of South Florida — on-page, citations, link building, and content tuned to map-pack and organic rank.

Google Business Profile

GBP setup, optimization, suspension appeals, photo and post management, review response, and Q&A — built to dominate the local 3-pack.

Ad Spend Management

Google Ads, Local Services Ads, Meta Ads, TikTok Ads, YouTube. Weekly creative testing and ROAS tuning, with landing pages built to convert paid clicks.

Website Design & Development

WordPress, Webflow, and custom Next.js sites. Fast, SEO-optimized, schema-marked, mobile-first. E-commerce, funnels, and landing pages included.

AI Receptionist

24/7 voice AI on Vapi or OpenAI Realtime that answers your business line, qualifies leads, books appointments on your calendar, and texts the hot ones.

Social Media Management

Instagram, TikTok, Facebook, LinkedIn, and YouTube content — shot and edited in-house by our reel maker and filmer team in Miami.

Graphic Design & App Development

Logos, brand identity, vehicle wraps, social aesthetics, plus React Native and cross-platform mobile apps for service businesses.

Industries we specialize in

We pick deep industries instead of broad ones. Each has its own playbook — CRM pipeline, ad creative, SEO templates, and AI receptionist scripts tuned to how that trade actually books work.

Roofing HVAC Plumbing Electricians Landscapers Junk Removal General Contractors Med Spas Nail Salons Barbershops

Our tech stack

The platforms and tools we deploy and integrate every day. Already on one of these? We pick up where you are. Need it from scratch? We set it all up.

CRM & Automation

GoHighLevel · HubSpot · Pipedrive · Close · Zapier · n8n · Make · Twilio · OpenAI · Vapi · Retell

Ads & Analytics

Google Ads · Local Services Ads · Meta Ads Manager · TikTok Ads · YouTube Ads · Google Tag Manager · GA4 · Meta CAPI · CallRail

Web & Mobile

WordPress · Webflow · Next.js · React · Tailwind · Shopify · WooCommerce · React Native · Expo

SEO & Local

Google Business Profile · Semrush · Ahrefs · BrightLocal · Local Falcon · Schema.org JSON-LD · Surfer SEO

Certifications & partnerships

We hold and pursue partner status with the platforms our clients depend on, so every campaign is built on current best practice — not 2019 playbooks.

Google Ads Certified Google Analytics (GA4) Certified Meta Business Partner GoHighLevel Certified Admin HubSpot Solutions Partner TikTok Marketing Partner Program

Frequently asked questions

What is Optic Vault Marketing?

Optic Vault Marketing is a South Florida marketing and AI automation agency headquartered in Miami, FL. We help home-service and local businesses turn missed calls into booked jobs through CRM automations, local SEO, Google Business Profile management, paid ads, websites, and AI receptionists.

Who founded Optic Vault Marketing?

Optic Vault Marketing was founded in 2026 by Roxan Coello (Founder & Owner) and Ines R Perez Varona (Co-Founder). Stanley Sumner serves as Director of Operations and is also the owner of 3 Squares Roofing in South Florida. The leadership team combines expertise in technology, healthcare informatics, marketing strategy, and service-business operations.

Where is Optic Vault Marketing located?

Our headquarters is in Miami, Florida. We serve Miami-Dade, Broward, and Palm Beach counties — including Miami, Fort Lauderdale, Pembroke Pines, Hollywood, Hialeah, Doral, Coral Gables, Aventura, Boca Raton, and West Palm Beach — plus remote clients statewide and nationwide.

What services does Optic Vault Marketing offer?

CRM optimization and automations, search engine optimization, Google Business Profile management, ad spend management on Google, Meta and TikTok, website design and development, social media management, 24/7 AI receptionist, graphic design, and mobile app development.

What industries does Optic Vault Marketing serve?

We specialize in home-service trades — roofing, HVAC, plumbing, electricians, landscapers, junk removal, and general contractors — plus local service brands like med spas, nail salons, and barbershops.

What tools and platforms does Optic Vault Marketing use?

Our default automation stack is GoHighLevel and HubSpot for CRM, Zapier and n8n for workflow automation, Twilio for SMS, and Vapi or OpenAI Realtime API for voice AI receptionists. For ads we use Google Ads, Meta Ads Manager, and TikTok Ads. For websites we use WordPress, Webflow, and Next.js. For mobile we use React Native.

Is Optic Vault Marketing bilingual?

Yes. We operate in English and Spanish across calls, automations, AI receptionist, ad copy, and bilingual landing pages built for the South Florida market.

When was Optic Vault Marketing founded?

Optic Vault Marketing was founded in 2026 in Miami, Florida.

Ready to plug the leaks?

Free 20-minute audit of your CRM, ads, GBP, and website. We tell you exactly what's costing you leads — and what we'd fix first.

Book a call → · or call (786) 406-0701